IXELWE: Iingxelo zeRunwayRiot kuLwaphulo-mthetho lweLime, uphawu lweMveliso yeIndie enengxaki yemifanekiso

Esi siqwenga sasikhona yapapashwa okokuqala ivuliwe RunwayRiot , Indawo entsha yefashoni kunye nobuhle kubafazi babo bonke ubungakanani. Yapapashwa kwakhona ngemvume.

I-Lime Crime's Instagram ilayishwe ngokudumisa i-neon etyheli, i-fuchsia, kunye nokwenza umbane ngombala oluhlaza okwesibhakabhaka. Umfanekiso webhrendi yazo zonke ii-unicorn kunye nemvula, kodwa emva kokuba senze udliwanondlebe nabathengi abaninzi, sifumanise ukuba uphawu lwesazisi luye lwangaphantsi malunga nokuqaqamba nangakumbi malunga nezenzo zabo zeshishini. Ukuthenga nokusebenzisa izinto zokuthambisa ezivela kuhlobo oluzimeleyo kubangele iingxaki kubathile abanenzondelelo yempambano, siyifumene xa siqala ukuphanda ngoJulayi walo nyaka. I-Sephora, i-Urban Outfitters, kunye no-Nasty Gal bonke bathengise iimveliso ezinesibindi zebrendi, kodwa inkampani inerekhodi engathandekiyo noluntu lobuhle be-intanethi. Cinga izimvo ezihlazo ezinxulunyaniswe nomsunguli- imvumi yenza deere, (igama elisemthethweni, uXenia Vorotova,) oqale inkampani ngo-2008- isilumkiso esivela kwi-FDA, kunye nempendulo ethandabuzekayo emva kwexesha kurhwaphilizo lwekhadi lokuthenga ngetyala abathengi babo abanyamezeleyo. Ngoku uqinile kwindawo yoLwaphulo-mthetho lweLime.

Abathengi esithethe nabo bathi bayavumelana nenqwaba yezikhalazo oza kuzifumana kwiiforamu zokwenza izithambiso ezingaziwayo apho abantu baya kwizikhalazo zomoya. Indlela izinto ezihamba ngayo kuLwaphulo-mthetho lweLime ezihamba kwezi ntsuku, ungacinga ukuba umntu othile wenza isicwangciso sokugqibela sokuhlukanisa wonke umntu nonxibelelwano lwe-intanethi. Ngolwaphulo-mthetho lweLime, ungaqala naphi na kwimbali yabo kwaye kuvela iimpazamo. Imeko enye engcolileyo ikhokelela kwenye. Kutshanje, abathengi bakhalaze malunga nezithako.

IMIBA ENGUNDOQO
I-FDA yabetha uLwaphulo-mthetho lweLime ngeleta yesilumkiso nge-29 kaJulayi kulo nyaka ukuze kudweliswe isithako se-ferrocyanide kwimveliso yomlomo. (I-FDA iyasivuma isithako seemveliso ezisetyenziswe ngaphandle kodwa hayi kwimilebe yakho, abangayithathiyo njengeyangaphandle.) Isithethi se-FDA UMegan McSeveney basixelele ukuba bafumene izikhalazo ezintandathu kwiinyanga ezimbini malunga neemveliso zolwaLwaphulo-mthetho, yiyo loo nto siphande ngakumbi.

Ngelixa unobangela kunye nesiphumo kunokuba nzima ukuba uqinisekise, Ashlee Larche , wasePort Henry, eNew York uthi xa wayezama iLime Crime's Cashmere lipstick, waba nempendulo enamandla. Imilebe yam yayirhawuzelela kakhulu kwaye yayijikeleze ezantsi kwaye ijikeleze isaphetha sekomityi. Ndacinga ukuba yinto nje yexesha elinye, kodwa ke ndiye ndaqala ukubona iimpendulo ezifanayo.

Ulwaphulo-mthetho lweLime Impazamo yokuphawula . Sifikelele kwisithethi seLime Crime esisixelele iziphumo ze-FDA ezivunyiweyo kwaye zifuneka kuvavanyo lweLime Crime's Crime labeling error zingeniswe kwi-FDA. Isithethi se-FDA sixelele, ukuba azinazo ezi zithako, iimveliso zilahlwe ngendlela engafanelekanga kwaye ke oko kuthintelwe kwezorhwebo lwangaphakathi.

UKUHLAZIYA: Nangona besifikelele kwisithethi seLime Crime amaxesha amaninzi ngaphambi kokupapashwa kweli bali, bacelile, kwaye sivumile, ukongeza le mpendulo. Sifumene ileta evela kwi-FDA, yomhla we-13 kuNovemba, echaza ukuba balugqibile uvavanyo lwabo kwaye ngokusekwe kuvavanyo lwabo, uLwaphulo-mthetho lweLime luye lwathetha ngolwaphulo-mthetho kwileta yabo yesilumkiso- eyayizolungisa impazamo yokufaka iilebheli. Lo mbandela ulungisiwe, iimveliso ezithengiswayo zinelebheli efanelekileyo kwaye ityala livaliwe.

UKUMELWA?

Nangona uLwaphulo-mthetho lweLime luzihlawulisa njenge-vegan, iimveliso zazingavunyelwanga ngokusemthethweni kwabanye abathengi kuba zazibandakanya iinyosi. Ulwaphulo-mthetho lweLime ikhuphe ingxelo esithi umsunguli ngokobuqu ujongile ukuba iinyosi zatshintshwa nge-wax eyenziweyo ngo-2012.

Izikhalazo ezininzi zeempendulo zeDoe Deere zazivelela Nicola Iphepha yaseGlasgow, eScotland, yaqala ukubhala imiba nenkampani, kubandakanya nale.

Yayilulungelelwaniso ngokupheleleyo, utshilo uPhepha. Ukuthetha nee vegans ezininzi, ndiyazi ukuba yonke le 'yi vex vegan?' Ingxoxo yinto entsonkothileyo, kodwa uLwaphulo-mthetho lweLime lupapashiwe njenge vegan ngaphandle kwesihlomelo sokuphawula isithako seenyosi ngendlela elinganayo.

Ulwaphulo-mthetho lweLime ngoku luvunyiwe yi-Leaping Bunny, eqinisekisa iinkampani ezithengisa izinto ezingezizo ezokuvavanywa kwezithambiso kunye neemveliso zekhaya ezihlanganayo. iikhrayitheriya zabo . Oku kuyaphuma.

Kodwa uLarche, uthi ufumene imilebe erhawuzelayo, utyhola ukuba ukuthembela ileyibhuli yoLwaphulo-mthetho yeLime akunakwenzeka. Ukupakishwa kweemveliso zabo akuchanekanga, utshilo uLarche. Babanga ukuba ayinankohlakalo, kwaye ayicacanga into yokuba abantu baphendule kwi-bex, esele iilebhile zabo okomzuzwana.

OKUBEKWA IINTLAWULO ZOBUQHOPHOLO

I-neon matte lipstick evela kulwaphulo-mthetho lweLime yi- $ 20 kwaye iyi- $ 38 yepeyinti yesithunzi, kodwa eyona ndleko yokuthenga into enye kuLwaphulo-mthetho lweLime inokuba yinto ebonakalayo kwabanye, ngokutsho kwabathengi esithethe nabo. Ukutsalwa ngumnyama oqaqambileyo wemibala, ihlala ilulutsha oluhlawule ixabiso.

UCainlyn Renae , 23, waseColumbus, eOhio, wayesebenza imisebenzi emibini njengomntu ophakamileyo kwiKholeji yaseColumbus yezobuGcisa eOhio xa, phakathi kwiklasi ngoFebruwari, waqonda ukuba iakhawunti yakhe yokutshekishwa yayitsaliwe. Ndandinomngxuma omkhulu esiswini sam. Kwakoyikisa ukungazi ukuba kuyaphi, utshilo.

Nje ukuba afike kwezakhe uphando, wakhubeka kwintambo yeReddit apho wonke umntu wokugqibela athi babelixhoba lezityholo ezifanayo. Bonke babenento enye abafana ngayo: bathenga i-Lime Crime cashmere velveteen lipstick efanayo ne-Renae eyathengwa kwiwebhusayithi ye-brand. Ndifumanise ukuba lulwaphulo-mthetho lweLime, kwaye ndiqinisekile nge-100% yile nto yenzekileyo, utshilo. Ndiziva ndiphulwe kwaye ndingakhuselekanga ngokwazi inkampani eneemveliso endizithandayo ziyakusebenzisa gwenxa ulwazi lwam olohlobo.

Inkampani ebizwa ngokuba yi-NCSOFT, ebonakala njenge-DRI kwisitetimenti sayo irhoxise izityholo nge-imeyile kwiintsuku ezintathu kuphela emva kokuba iqaphele ukuba ibhalansi yayo yehle yaya kuziro.

Xa kufikwa ekuthengeni uLwaphulo-mthetho lweLime, amabali ahlala ngokufana nakaRenae abonakala ngathi ayintabalala.

Ifemu yezomthetho i-Abington Cole + Ellery ngoku ivavanya uphando lwentshukumo yeklasi ngokubhekisele kulwaphulo lwedatha. UCornelius Dukelow lelinye lamagqwetha azokumela inani labachazi elingaxelwanga kwisimangalo esimalunga nobugebenga beLime. Isimangalo asikafakwa, kodwa uDukelow uthe amabango aya kuthi ahambelane nokungakhathali, ukophula izivumelwano, kunye nokusilela ukwazisa abathengi ngokuhambelana nemithetho yezokhuseleko. Abakhange bayilandele loo mithetho njengoko kufuneka, utshilo.

Uye waphawula ukuba ulwaphulo oluncinci olufana nale luyingozi enkulu kuluntu.

Kubonakala ngathi iinkqubo zokuhlawula uLwaphulo-mthetho lweLime ziye zacalulwa kangangexesha elithile kwaye idatha yekhadi lokuthenga ngetyala esetyenziswe kulwaphulo-mthetho lweLime yafunyanwa ngolwaphulo mthetho, utshilo uDukelow. Ayisiyonto imbi ngokungafaniyo nolunye ulwaphulo lwedatha kwiDepho yasekhaya, kwithagethi, nakwezinye ezahlukeneyo. Akunjalo nje kuphela ukuphulwa, okuhlala kuyingozi kakhulu kuba ayifumani ingqalelo kwimidiya ukuze abantu bangabikho isaziso.

Sifikelele kulwaphulo-mthetho lweLime ukuze sinike izimvo ngezi zityholo zahlukeneyo, kwaye basiyalela kwindawo yabo , ethi ngolu hlobo lulandelayo: Iwebhusayithi yethu yayijolise kwiqela labagculeli abafake isoftware enobungozi kwiiseva zethu. Emva kokuqinisekisa ubukho be-malware ye-malware, ngokukhawuleza sathatha inyathelo ngokususa kunye nokuhambisa iwebhusayithi yethu kwiqonga elitsha, elikhuselekileyo. Abathengi abanokubachaphazeleka baziswa bobabini, ngeposi nange-imeyile kwiveki e-1, kwaye banikezela unyaka omnye weenkonzo zokuHlolwa kwamaTyala mahala.

UKUNGABI NEZOTHUTHO

URenae, owayethenge i-lipstick yeCashmere, wathi kwakungaphelanga iveki enye kuye. Ndifumene ileta ngeposi kwiiveki ezimbalwa emva kwezityholo ezivela kulwaphulo-mthetho lweLime ezibonelela ngokujonga esimahla ngetyala emva komcimbi, kodwa umhla wokugqibela wokubanga ukubekwa kweliso wawudlulile ngexesha lokufumana kwam ileta, utshilo uRenae.

UHLAZIYO: Ulwaphulo-mthetho lweLime kuphikisana noku kusixelela kwingxelo enikezelwe emva kokuba ibali lipapashiwe: umhla wokugqibela awukadluli kwaye bonke abathengi abachaphazelekayo eMelika basenakho kwaye bakhuthazwa ukuba babhalisele ukuHlolwa kwamaTyala kwaSimahla, okuya kuhlala kufumaneka kude kube nguFebruwari 2016.

Ngokwabantu abahlukeneyo esathetha nabo, uLwaphulo-mthetho lweLime lathetha ngolwaphulo-mthetho ngo-Matshi 2015 ngemifanekiso ehlekisayo engafanelekanga emva kokuba abantu bexele izityholo zobuqhetseba ezinxulumene nokuthengwa koLwaphulo-mthetho lweLime, bathi, ukusukela ngo-Okthobha u-2014.

Ekuqaleni, inkampani ikhuphe ulwazi malunga nolwaphulo, njengoko kubonakala ngathi iinkampani zifuneka ngokusemthethweni ukuba zenze, kodwa bazenzile izithuba zosasazo zasekuhlaleni kubonakala ngathi icinyiwe. Okwangoku, a Ileta evela kuDoe Deere Kwisiza soLwaphulo-mthetho lweLime sichaza amanyathelo abo okhuseleko, kwaye iyalela abathengi abachaphazelekayo kwiibhanki zabo okanye kwi-PayPal. Ngokwiphepha labo lokukhathalela abathengi, uLwaphulo-mthetho lweLime lisebenzisene neTrustwave, ebonelela ngeenkonzo zokhuselo lwedatha kumashishini.

Kwingxelo yabo, uLwaphulo-mthetho lweLime lathi indawo ivaliwe ukuqhubekeka nokuphanda ingxaki, kodwa ngokutsho kwabathengi esithethe nabo, oko bekungonelanga. Ulwaphulo-mthetho lweLime lafumana inkcazo nge-imeyile emva kokuba bazise abalandeli ngolwaphulo-mthetho kwi-intanethi kwimithombo yeendaba, kodwa ayinguye wonke umntu esithethe naye othi bayalufumana.

Nangona uLarche wayengumbhalisi woLwaphulo-mthetho lweLime, wathi akazange afumane i-imeyile malunga nolwaphulo.

U-Larche uqaphele ukuba abathengi beLime Crime baxela izityholo ezikrokrisayo ngo-Okthobha kunyaka ophelileyo. Abantu banoku-odola into enye kwaye bahlawuliswe kabini kwaye bafumane iimali ezingaqondakaliyo ezingekhoyo kwiakhawunti yabo, utshilo uLarche. Yonke le nto yaphathwa ngendlela ecekisekayo nengenankathalo. Abahoyanga naziphi na izilumkiso ezibabiza ukuba baphucule iinkqubo zabo.

Umessy uhamba ngale ndlela akhokele ngayo Iivlogger zobuhle Ukucebisa ngamandla abalandeli ukuba bayeke iimveliso zoLwaphulo-mthetho. U-Kat Wilson , waseMelbourne, eOstreliya, ngomnye wabo.

Abantu abaninzi baye bachaphazeleka kukuqhekezwa kwewebhusayithi, abantu abaninzi, njengam, baye bakhubekiswa yindlela abaziphethe ngayo, kwaye uLwaphulo-mthetho lweLime luye lwasebenza kakhulu ekususeni izimvo ezingathandekiyo kwaye kuthintela abantu kwimidiya yabo yoluntu, ethi idangatye umlilo, utshilo.

Ukusuka ekulandeleni indlela ezaliswe bubugebenga beLime Lime, waqaphela uninzi lwabantu abachaphazeleke kukophula umthetho babeqala nje ukuseka ikhredithi kuba babebancinci.

Uninzi lwabantu ababethetha ngomlomo ngobuqhetseba bekhadi lokuthenga ngetyala babonakala ngathi ngabantu abancinci ngenene abangenakukuhlawula oku kwenzekayo kubo. Bafaka iodolo yomlomo omnye okanye emibini emva koko baphele bekwetyala elikhubazekileyo, utshilo uWilson.

IZIMVO ZENGQIQO

Umsunguli weLime Crime, u-Doe Deere, ayingobuso nje obuthobekileyo obusetyenziswa luphawu lwezixhobo zokwazisa kunye neziganeko. Kule minyaka idlulileyo, njengoko ifeni yentsingiselo yebrand ibhaluni, kubonakala ngathi iDoe Deere ibingumboniso weendaba zentlalo. Kweminye, indima yakhe ebonakalayo iyonakalisile imbono yabo yohlobo. Ibhola ekhatywayo eqokelela umdlalo webhola kwiibhlog ezingenabungqina zityhila ukuba izimvo zomseki kwi-Instagram kunye neTumblr ziye zaba zibi kakhulu. Nangona kunjalo ukubulala imo yolwaphulo-mthetho yeLime etyholwa ngokuba yeyakho, kunokuba yinto eyahlukileyo yokuyekisa abalandeli bezinto zobuso abajonga uDoe Deere njenge icon yefashoni.

Abathengi abaninzi esithethe nabo babanga ukuba umsunguli webhrendi uthi into ekhubekisayo, iyayicima, emva koko iphindaphinde ubuye ngaphezulu. UWilson ukholelwa ukuba umsunguli weLime Crime wahlasela abathengi kwimidiya yoluntu abakhalaza malunga nendlela inkampani ephendule ngayo kulwaphulo.

Uye wathi, Ngokwenyani iDowe Deere, wakhwaza wagxeka abathengi ngokuthatha umngcipheko. Uye wazicima izimvo zakhe, naziphi na izimvo ezingalunganga ezenziwe ngabathengi kwaye wavimba abantu kumaTyala oLwaphulo-mthetho oluLungileyo. Eli xesha lexesha lalonakele kakhulu, zininzi izithuba ezibekiweyo kwaye zacinywa kwakamsinya kwaye uninzi lwamagqabaza enziwe yinkampani kunye noDoe Deere athi kamva asuswa.

Impendulo enye ebalaseleyo yile yokuba uDowe Deere wathi, NDINGU-NODODISNEY , ukuphendula izikhalazo malunga nokuziphatha kwakhe.

Ufunde kumagqabantshintshi enziwe ngokubiza kwakhe abantu njengezidenge ngokungazithandi iimveliso zakhe okanye ukuba akafuni abantu abahluphekileyo abazithengayo kuba ayingobabo, utshilo uRenae.

Ethetha ngale nto, isithethi sezoLwaphulo-mthetho iLime sithumele kwi iphepha leentsomi kunye neenkcukacha indawo yabo. Ithi: Ngezantsi kwesicatshulwa, kunye nezinye iikowuti zendalo efanayo ejikelezayo kwi-intanethi, zi-100% FAKE. La magama awazange athethwe, okanye athunyelwe naphi na kwi-Intanethi nguDoe Deere.

U-Larche ngomnye wababhlogi abathi uvinjelwe kwi-Lime Crime's Twitter nakwi-Instagram emva kokuba ethumele ividiyo ngoMeyi walo nyaka echaza amava amabi olwaphulo-mthetho.

Doe ngokuqhubekayo sock oonopopi abalandeli bakhe. Uya kuhamba kwiwebhusayithi yemithombo yeendaba ezentlalo kwaye enze iiakhawunti kwaye enze njengomntu othanda inkampani, abize ii-idiots kunye ne-imbeciles, utsho uLarche.

Iphepha livelise izithambiso zesikrini kwinto ebonakala ibonisa u-Doe Deere ebuyela kumbuzo wabathengi malunga neenkampani zokwenza le mpendulo ngale mpendulo: babe zifundise ngezibakala kwaye undishiye ndedwa, k? ngekhonkco kwindawo yolwaphulo-mthetho. Iphepha lihambile kwiirekhodi zakhe kwaye wathetha malunga nendlela ngo-Epreli wonyaka ophelileyo, umthengi, uMary Jane Yen, wabhala kumagqabantshintshi oLwaphulo-mthetho lweLime ukuba ayilulo lonke uLwaphulo-mthetho oluLwayo olungelolam, nangona bebanga njalo. NgokwePhepha, Impendulo kaDowe Deere bekungekho bendingazi kwaye ndiyenzile #dumbass.

Ngokuqinisekileyo yayinguye. Zininzi kakhulu ii-caps zecrafter zalowo ujikelezayo, utshilo uPage.

Kwakhona, uphawu lunyanzelisa ukuba ezi zicatshulwa zibubuxoki.

Ekuqaleni, Ikhasi lalingumntu othanda uphawu, kwaye yayiyinxalenye yeLime Crime's e-mail uluhlu lweCandyFuture apho abantu babethetha ngobuhle, ulonwabo kunye nee-unicorn. Ubulungu bebheji obubambe abalandeli bakhuthazwa ukuba baxhase uphawu kunye nokusasaza i-glee. Ukhumbule i-imeyile evela kuLwaphulo-mthetho lweLime ecela ukuba amalungu aphawule ngebhlog entle yovavanyo lukaTemptalia olungelulo lweemveliso zokuthi uphononongo alulunganga.

Iphepha yenye yeebhlogi ezathi igqwetha likaDoe Deere laqhagamshelana nesoyikiso kwisimangalo esingcolisayo. Iphepha liphendule labuza, ngamagama amaninzi, Ucinga ukuba yintoni ukungcolisa igama? Akukho mpendulo. Ngokwiphepha, zange balandele isimangalo. (Ulwaphulo-mthetho lweLime Utyhola uMichelle Jascynski kaDowe Deere Ubuxoki obunamalungelo obunini.)

AKUKHO MGANGATHO WOLAWULO?

Ngokwabaxhasi abathile, xa u-odola ilipstick efanayo yeLime Lime njengomhlobo wakho, unokufumana iimveliso ezahluke ngokupheleleyo.

Kunyaka ophelileyo ndaqaphela abathengi uninzi lwee-shades zabo ziya kwahluka ngokupheleleyo kunee-shades ezipapashiweyo. Zenziwe nje kakuhle, utshilo uLarche.

U-Renae ubhengeze ukungangqinelani: Ndikhe ndaba nabahlobo bokuthenga izinto phambi kwam kwaye imveliso yabo ijongeka yahluke kwaphela kunam. Imayini yayikhaphukhaphu okanye eyabo yayirhabaxa xa ithelekiswa nemveliso yam ethile.

Isithethi soLwaphulo-mthetho lweLime asijonganga la mabango.

ISISEKO SOMTSHA ESITSHA

Ke ngubani othenga yonke imigubo emenyezelayo? Ngaphandle kwezikhukula ezingapheliyo zamava amabi ngophawu, iziphumo ezinokubakho azibathintelanga abantu ekuthengeni uLwaphulo-mthetho lweLime. Iintsomi ezilumkisayo azibulali lonke unqulo lomseki, ngakumbi kubantu abancinci, nangasiphi na isizathu. Kodwa inye into icacile. Nokuba yeyiphi na indlela emnandi yokujonga imilebe yomlomo wabo oqaqambileyo, uLwaphulo-mthetho lweLime unengxaki yokwenene yokuqonda.

I-RunwayRiot yindawo yodade kaMary Sue, egxile ekubandakanyeni kwimizi-mveliso yefashoni kunye nobuhle. Unga #JointheRiot apha .

(umfanekiso nge Shutterstock )

-Ndicela uqaphele umgaqo-nkqubo kaMary Sue wokuphawula ngokubanzi.

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