I-Stonewall Inn ibiza i-Anheuser-Busch ngemizamo yayo ebonakalayo yokungenisa imali kwiidola ezimnandi, ezimnandi ngelixa kwangaxeshanye zibandakanyeka kwimizamo yokulwa ne-LGBTQIA. Inkampani yaziwa kakhulu ngokwenza iibhiya zikaBudweiser, kodwa iimveliso zayo zibandakanya iStella Artois, iMichelob Ultra, iShock Top, kunye nokunye. Kwaye kule mpelaveki yokuzingca, ezi bhiya ziya kuvalwa e-Stonewall, eyimbali kunye nembonakalo Eyona nto ibalulekileyo yokuzingca .
Ngoku ka idatha ekwabelwana ngayo nguWallwall , U-Anheuser-Busch unikele ngaphezulu kwe-35,000 yeedola kwizopolitiko ezichasene ne-LGBTQIA ukusukela ngo-2015. Ezi zibandakanya Ummeli waseTennessee. USusan Lynn, obize i-transgenderism ngengqondo kwaye waxhasa ityala lokuhlambela elijolise kulutsha lwe-trans, i-Cord Byrd yaseFlorida, eyavota ukuvumela amashishini ukucalucalula abasebenzi abaphambili kunye nokuvota ukuthintela amantombazana nabafazi ukuba badlale kumaqela ezemidlalo amabhinqa, kunye noWilliam Lamberth (TN), owayexhasa ukuthintela abantu be-transgender kumagumbi okuhlambela ahambelana nobuni babo, ukuyila njengomba wokuvezwa okungandilisekanga kunye Khusela kwizenzo zesondo kwiindawo zokuhlambela zikawonke-wonke, ukubiza nje imizekelo embalwa yokwenyani.
U-Anheuser-Busch uyakuthanda ukuzibonakalisa njenge-LGBTQIA yoluntu lwequmrhu iBFF. Kule minyaka imbalwa idlulileyo, basungule inani lamaphulo betyhala loo mntu. Baye baneentengiso ezibandakanya tsala ookumkanikazi , imitshato yabantu besini esinye , imiyalezo ebandakanya wonke umntu , kunye nentengiso ye-Super Bowl eneqela leentshatsheli zeNdebe yeHlabathi yamandla UAli Krieger kunye no-Ashlyn Harris . Baye bafaka iibhiya zabo kwiibhotile zomnyama kunye neenkonkxa kwaye benze uluhlu olupheleleyo lwee-queer tumblers.
Ndichulumancile ukutyhila ukuba ngoku singabaxhasi abanekratshi lokuzingca eLondon! Sisebenza ngokusondeleyo nabo kunye namaqabane ethu esisa ukubhiyozela iyantlukwano kuluntu lwe-LGBT + kunye nokubhabha iflegi kuye wonke umntu #Iqhayiya
Incasa yoko kuzayo… pic.twitter.com/g1FYlXqJJk
-Ubudweiser UK (@BudweiserUK) Ngomhla we-31, 2019
Awungekhe ujike ilogo yakho yomnyama kwimidiya yoluntu, uzibize njengehlakani, emva koko ujike wenze iminikelo ebangela intiyo. Ngokwenene akukho zizathu, kwaye iinkampani ezinje ngeAnheuser-Busch kufuneka zibambelele kwinto abayenzileyo, isitatimende esivela kumnini-nye weStonewall Inn uStacy Lentz ufundeka njalo.
Umbutho omkhulu awufumani ndawo inye yokwenza intengiso entle ngomtshato wamafanasini ukuba bajikela ekunene kwaye banikela ngezopolitiko basebenza nzima kangangoko gcina abantu abathandana nabantu abathandanayo nabangakwaziyo ukutshata , Ungasathethi ke ngobuninzi bamanye amalungelo ukuba imali yecandelo iza kuhlutha abantu be-LGBTQIA.
(nge Induli , umfanekiso: BRYAN R. SMITH / AFP ngokusebenzisa imifanekiso kaGetty)
Ngaba ufuna amanye amabali anje? Yiba ngumrhumo kwaye uxhase isiza !
- UMary Sue unomgaqo-nkqubo ongqongqo iyakwalela, kodwa ayikhawulelwanga, ukuthukwa kwakho nabani na , Intiyo nentetho egonyamelayo. —
