Ndicinga ukuba ndithetha uninzi lwethu xa ndisithi ndonwabile kakhulu ukuba kancinci kancinci siyabona ngakumbi kwimiboniso bhanyabhanya nakwimiboniso bhanyabhanya ekhutshwa kwakhona. Ndiphosakele ukukwazi ukubala ngokuqinisekileyo iintsuku ukuya kwifilimu okanye isiqendu sokubetha… kakuhle, inkonzo yokusasaza. Inye into mna khange kuphoswa oko kubuyela umva ngokuhambelana nokwanda komxholo, nangona kunjalo, yingxoxo eza nayo, yamisa ukuthandwa kweetamati ezibolileyo.
Ukusukela oko ndaqala ukudibanisa nabantu kwezinye izinto ezipapashiweyo kwiindaba ze-intanethi kwaye ndizibandakanya naloo mhlaba ngokwam, ndiye ndabona ezinye zeziphene ngendlela esikhuthazwa ngayo ukuba sihlolisise isiqwengana semidiya. Ndizisa le nto kuba eziivenkile kunye nabagxeki abanegalelo kuzo babeka ithoni yesimo sengqondo kunye nokuziphatha phakathi kwabalandeli-kwaye, kwezinye iimeko, uluntu ngokubanzi-ngokubhekisele kwinqaku leendaba.
Ndiyazi ukuba wonke umntu ufuna ukuba nendlela elula yokulinganisa ubulunga be… kakuhle, intle kakhulu yonke into esehlabathini, ke umbono wokubeka inqanaba lenkwenkwezi okanye inkqubo yokubhala iimovie kwimiboniso bhanyabhanya inomtsalane kupapasho nakwezinye iindawo. Yindlela elula yomntu yokunxibelelana ngeengcinga kunye neemvakalelo zakhe ngeprojekthi.
Ingxaki ngoku kuxa abantu bethe phithi kukusebenzisa la manani njengendlela yokulinganisa ngokusemthethweni ukuvumelana kwimovie. Iindawo ezinje ngeTamati ebolileyo zibonelela ngezixhobo ezikhulu zokufumana uninzi lophononongo kuko konke ukukhutshwa okutsha, kodwa inkqubo yokuhlelwa kwayo iqhubela phambili uhlobo lwengqondo emnyama okanye emhlophe, ngaphandle kwegumbi elininzi lomhlaba ophakathi.
I-Tomatometer kwiTamati ebolileyo inika imovie nganye ipesenti yokuvunywa kwimida emibini: enye isekwe kumlinganiso wokugxeka kunye nenye isekwe kumanqaku abaphulaphuli. Abagxeki abavunyiweyo boTamati (abo abo baphononongeyo bachaphazela inqaku leTomomometer bhanyabhanya okanye uthotho lweTV) kufuneka bathathe isigqibo sokuba bayithathe imovie ibalwa njengophononongo olutsha (oluqinisekileyo) okanye oluBolileyo (olubi). Kuya kufuneka ekugqibeleni bakhethe ukubeka ifilimu kudidi olunye okanye kolunye, nokuba zixutywe njani iingcinga zabo. (Abagxeki abenza umlinganiso wenani kwaye banike ifilimu inqaku eliphakathi njenge 3/5 okanye 6/10 bayacelwa ukuba babone ukuba ilungile na 6 okanye imbi 6.)
Ukunyanzela abagxeki abanezimvo ezingafaniyo zokukhetha icala kunokuba lelona candelo libi lenkqubo yeTamati ebolileyo. Yonke into intsha okanye iBhola, akukho nto iphakathi. Oko kuthetha ukuba umgxeki okhetha ukwahlula ukugxeka okusemthethweni kwizinto ezinomdla ngakumbi kwifilimu, njengokuhambelana kweskripthi kunye nomgangatho wezinto ezibonakalayo okanye oopopayi, kwiimvakalelo zabo zobuqu kwinto efana nohlobo lweprojekthi iwela phantsi akuvumelekanga ngokupheleleyo ukuba kwenziwe ke phantsi kwemithetho yendawo, xa kufikwa kumanqaku okugqibela.
Lo mbandela ubonakalisiwe kutshanje kunye nezinye zeempendulo Umbono weWandaVision (uthotho lweMarvel Disney + esele ijolise kakhulu kwizinto zayo ze-sitcom kunakwinto eqhelekileyo eyaziwayo i-franchise) kodwa iza ngalo lonke ixesha kunye neentlobo ezinje nge-horror, abantu abaninzi ekunzima ukuyibukela nokuba yenziwa ngobuciko obungakanani na umboniso bhanyabhanya umbuzo ngulo.
Kodwa yile ndlela ihamba ngayo kwiitamatisi ezibolile. Izinto zilungile okanye zimbi. Inqaku le-1/10 ngokunyangwa liphathwa ngokufanayo nenqaku le-4/10, kwaye ngokufanayo kuya ku-7/10 kuthelekiswa no-10/10. Ngokusekwe kwinani lokuphononongwa okuhle ngokuchasene nezinto ezingathandekiyo, indawo leyo ibona ukuvumelana kwifilimu njenge-Fresh (enesilinganiselo esamkelekileyo sokuvunywa kwe-60% okanye ngaphezulu) okanye iRotten (inenye ye-59% okanye ingezantsi).
Elinye kuphela ilebheli umboniso okanye imovie onokuyifumana kwiTamati ebolileyo yiFresh Certified, neliludidi olutsha lwefilimu enokufezekiswa ngeendlela ngeendlela ezahlukeneyo.
Oko kuthetha ukuba nantoni na ene-60% yokuvunywa komgangatho ithathwa njengemovie elungileyo, kodwa ukuba yehla iye kuma-59%, ibhalwe kwangoko imovie embi. Le meko ichanekileyo ibidlala ngapha nangapha nokukhululwa kutshanje Umfazi omangalisayo ngo-1984 , kwaye oku kuye kwanyanzela abantu kuzo zonke izimvo kumdlalo bhanyabhanya ukuya kwinqanaba elihlekisayo.
Ngaphakathi kule nkqubo, imovie engenanto ngaphandle kokuphononongwa kofudumeleyo inokufumana i-100% yokulinganiswa okutsha ngenxa yokuba kungekho luhlolo lwayo lwalungaphumeleli ngokwasemthethweni okanye amanqaku abolileyo, kodwa enye apho uphononongo lwahlulwe kakhulu phakathi kwenkwenkwezi enye kunye nokuhlolwa kweenkwenkwezi ezintlanu kuya kufumana Ukalisho olusezantsi kakhulu, nangona lukhuphe iimvakalelo ezomeleleyo ngakumbi kunomboniso bhanya-bhanya nohlolo lwe-meh.
Kukho impikiswano exhasa le ndlela; ilula kwaye ivumela abantu ukuba bajonge ngokukhawuleza ipesenti yemvumelwano kunokuba bajonge iqela lokuphononongwa kunye namanqaku, kodwa inkathazo eninzi ilele kumba wokuba uninzi lwabantu lujonge kwisiza ukuba sikhokelwe nokuba hayi ukubona imovie ayazi ukuba isebenza njani le nkqubo.
Uninzi lwabantu endibaziyo luza kujonga imovie enamanqaku angama-95% kwaye ulindelo lwabo luphume esibhakabhakeni luphezulu ngenxa yokucinga ukuba wonke umntu uyayithanda, okanye ekuqaleni banqikaze ukujonga enye abaza kuthi emva koko bayincome ngenxa yokuba amanqaku aphantsi Imiboniso bhanyabhanya ehlaziya ayizukupeyinta umfanekiso opheleleyo weendlela ezichanekileyo zokuba abanye abagxeki baziva ngayo.
Ekugqibeleni, i-Tomatometer isebenza kuphela ukubonisa ukuba ifilimu okanye uthotho lubukeleke kangakanani ngaphandle kokuthathela ingqalelo yimalini abagxeki bathande okanye abathandanga isiqwenga semidiya ebuzwayo. Kodwa oko akuzange kumise ii-studio ekusebenziseni iziphumo zazo ukukhuthaza iimuvi zabo; Inqanaba elitsha eliqinisekisiweyo lokutsha liphulo elinye lokuthengisa liyakuthanda ukuphuma kwizibhengezo, kwaye mvanje kubekho imizekelo yee-studio ezibonakala ngathi zithintela uluhlu lwazo lwangaphambili kubagxeki abakrokrela ukuba baya kuyinika imovie imiboniso eyiyo… kunzima kwakhona abagxeki bakubonile oko.
Ndiyakonwabela ukutyelela iitamatisi ezibolileyo njengendawo yokujonga uphononongo lweefilimu endinomdla kuzo kunye nendawo yokufumana abagxeki abatsha ukuba babalandele. Andinakukunceda kodwa ukuba ndikhathazeke kuba ibonwa yinxalenye elungileyo ye-intanethi njengeyona nto-iyonke, isiphelo-sayo yonke indawo eqinisekileyo emisela ukuba ingaba iimovie zilungile okanye zimbi.
Abenzi besiza babenombono olungileyo wokwenza ihabhu ye-buzz kwiimovie, kodwa inkqubo yayo ayivumi ukuba uninzi lweefilimu azilunganga okanye azilunganga (heck, a lot are not even ikakhulu zilungile okanye zininzi ezimbi) kwaye ngokungathandabuzekiyo zikhuthaza abantu ukuba banciphise umgangatho kunye nexabiso lebhanyabhanya kwinani lepesenti elilula kunokuba kububuchwephesha bobuchwephesha obuqhelekileyo.
(umfanekiso: Iitamatisi ezibolileyo)
