Kwakunezinto ezenziwayo zendlela endala yamahlaya: Thatha imali yam, nceda! Ngokwenyani, yayisisicelo sabalandeli be-HBO yenkqubo yoqobo efana Imidlalo yeethrone kwaye Igazi lokwenyani , Ukufumana inethiwekhi yentambo ehlawulelweyo ukubonelela ngenkonzo yabo ye-HBO GO ngaphandle kokubhaliswa kwe-HBO. Kuvakala ngathi sisisombululo esilula kwingxaki enkulu njengokuphanga kodwa njengezona zinto zininzi ebomini, ayisiyonto ilula kangako. Bamba ukutsiba ukuze ufunde ngophando olungacwangciswanga olwalubuza abantu ukuba bazokuhlawula malini ngenkonzo enjalo nokuba bathini na iHBO xa besiva ngayo.
Sixoxe ngobuqhetseba, ngakumbi ngokwemiqathango Imidlalo yeethrone , kwi UMary Sue ngaphambili kwaye ndililizwi elihle ngalo buqu. Ndicinga ukuba ayilunganga. Ukuphela kwebali. Ndicinga ukuba abantu benza zonke iintlobo zokuzithethelela malunga nokuba kutheni besenza into engekho mthethweni kulungile kodwa kum, ayisiyiyo. Ayinamsebenzi ukuba ingakanani imali ye-X, Y, okanye Z enayo, usaba kubo kunye nabenzi bemveliso esele ithethiwe. Ewe, sonke siyayifuna into esiyifunayo, xa siyifuna, kodwa eyona nto iphambili yile, ukonwaba akuyiyo imfuno yabantu esisiseko. Ndingaphikisana nawe ngokuba ukutya ukuba ulambile, andinakukuphikisa ngokuba ubambe isiqendu sikamabonakude kuba ubufuna ngaphambi kokuba ubone abaphangi kwi-intanethi. Andiyithatheli phantsi impembelelo yolonwabo kubomi bethu, ndibonisa nje ukuba ayisosidingo sokuba uphile. Kwaye ewe, ndiqonda ngokupheleleyo ukuba abantu bangayithanda enye indlela, indlela esemthethweni yokufumana umxholo abawufunayo (kwaye bawufumane ngokukhawuleza) kodwa enye into engekhoyo ayifanelanga ukuba ibe.
Olona luvo lusengqiqweni ukuza kuthi ga ngoku ukuthintela abasebenzisi ekuhambiseni imiboniso ye-HBO kukuvumela ukufikelela kwi-HBO GO kwintlawulo yenkonzo yenyanga. Ukuba awuqhelananga, i-HBO GO yindlela yokubukela iinkqubo zenethiwekhi ngekhompyuter, iifowuni, iitafile, kunye nezinye izixhobo eziphathwayo. Okwangoku, ifumaneka kuphela kwabo sele bebhalisile kwi-HBO ngokusebenzisa umboneleli wekhebula. Ewe kunjalo, kuluncedo kakhulu ukuba ujikeleze. Kodwa i-HBO iyabiza kakhulu xa ucinga ngento ekufuneka uvumelane nayo ukuze uyifumane kumabonwakude. URyan Lawler ukusuka TechCrunch Kutshanje kuxelwe kuvavanyo olwenziwe ngumyili wewebhu UJake Caputo ukubona ukuba bangakanani abantu abaza kuhlawula i-HBO GO.
Impendulo ephakathi yayijikeleze i- $ 12.
UCaputo uxele iziphumo zakhe kwiwebhusayithi ayenzileyo, ThathaMyMoneyHBO.com Ngokusebenzisa i-Twitter njengesalathiso. Indawo kaCaputo ifumene ngaphezulu kokutyelelwa kwe-12,000 kwiiyure nje ezimbini zokuqala, kwaye isete umtya weetweets ezichaza ukuba bangaphi na abasebenzisi abaza kuhlawula ukubhaliswa okuzimeleyo kwe-HBO GO, ubhala uLawler. UCaputo emva koko wafumana uncedo kwikhowudi UDominic Balasuriya ukuqinisekisa ukuba uyakwazi ukulandelela ulwazi ngokuchanekileyo. Usebenzisa i-API ye-Twitter, isicatshulwa sakhe sabamba ii-tweets ezili-1,500 ezisandula ukukhankanywa #okememoneyhbo itegi yexabiso. Ayikuhoyanga ukuphindaphindwa, kwaye yabamba imali yedola enikiweyo. Naziphi na ii-tweets ezazisithi ziya kuhlawula ngaphezulu kwe- $ 50 nazo zazingakhathalelwanga, kuba ezinye ngokucacileyo zaziphezulu ngenjongo yokuthandabuza iziphumo.
Isenokungafezeki, okanye ifikeleleke kakhulu, kodwa amanani anika ulwazi oluphangaleleyo. Ulwazi onokucinga ukuba luya kuvula amehlo e-HBO. I-HBO yeva ngokuvakalayo nangokucacileyo kodwa ayikakulungeli ukwenza umtsi omkhulu kolo lwazi lodwa. Bathumela iTwitter , Thanda uthando lweHBO. Qhubeka. Okwangoku, @RyanLawler @TechCrunch inelungelo: http://itsh.bo/JLtSFE #takemymoneyHBO.
Xa bathi uLawler wayenelungelo, babengathethi ukuba yayiyimbono entle (mhlawumbi inxenye yabo yenza njalo), babethetha indawo apho wathi yayingenakwenzeka ngokwezimali kwinkampani.
I-HBO okwangoku inabhalisi abamalunga nezigidi ezingama-29, kwaye kuthiwa ifumana malunga ne- $ 7 okanye i- $ 8 ngomrhumi ngenyanga. Ke i-HBO inokuthi, ithiyori, ifumane ngaphezulu komrhumeli ngamnye kunangoku. Kodwa oko akubandakanyi indleko yeziseko zophuhliso ezifunekayo ukuxhasa ukuhanjiswa kwayo yonke loo milambo, kubandakanya konke ukuhanjiswa kweCDN kunye nezinye iindleko eziza kuza nokukhupha inkonzo ebanzi kwi-Intanethi kuphela.
Okubaluleke ngakumbi, ayizukubandakanya iindleko zentengiso, ukuthengisa, kunye nenkxaso- kwaye kulapho i-HBO yayiza kuthi xibilili khona. Ukuya ngqo kubathengi abakwi-Intanethi ngokufaka i-HBO GO ngaphezulu-phezulu kuya kuthetha ukuphulukana nenkxaso yentambo, isathelayithi kunye nabasasazi be-IPTV. Kwaye ekubeni iiComcasts kunye neeTambo zeXesha lokuLumkisa zehlabathi lelona jelo liphezulu lokuthengisa kuthungelwano lweprimiyamu efana ne-HBO, bekuya kuba yinto engenakwenzeka ukuba i-HBO yenzele ilahleko yeqela lentengiso lomthengisi okanye intengiso.
Abantu bacinga ukuba ngenxa yokuba i-HBO ingakhange isebenzise eyona nto ibonwa njengesisombululo sokuphumelela, ukuba banenkani okanye banamathele kubumnyama kodwa ayiyonyani leyo. Eyona nto ityeshelwa ngabantu sisiseko esikhoyo samanethiwekhi afana ne-HBO kunye ne-Showtime ekhankanywe apha ngasentla. Kwaye, njengazo zonke ezinye izinto zokuzonwabisa ezikhoyo phaya, i-HBO ayifuni kuba ngunobangela wabantu abaninzi ukuba bacime imirhumo yabo yekhebula kunye nokujija iinkampani zentambo eziye zabanceda bahlala ixesha elide.
Kodwa ukubona lonke olu lwazi akuyi kumisa uninzi lweepirate kuba nangona benokulinda ukuba uthotho lukhutshwe kwiDVD, bayayifuna ngoku. Uninzi luthethelela ukuntywila kwabo ngelithi bathenga iiDVD emva koko ngenxa yokuba bezithanda kakhulu kodwa uthini ngemiboniso abayenzayo sukuyenza njengokwaneleyo ukuzithenga emva koko?
Anditsho ukuba i-HBO kwaye abanye ngekhe bafumane indlela yokuyisebenzela (kuba, masijongane nayo, lishishini) kuthi nakwilixa elizayo kodwa ngoku, besebenzisa ukungabikho kwesisombululo kwangoko Ukuqinisekisa ubugqwetha ayisosizathu esivakalayo engqondweni yam. Kwabaninzi, kunjalo. Ukutya kwengqondo.
(nge TechCrunch , Intatheli yaseHollywood )
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