Uphi u-Ex-Abercrombie kunye ne-CEO ye-Fitch 'UMike Jeffries' namhlanje? Masimfumane. UMichael Stanton Jeffries ngusomashishini waseMelika owazalwa nge-15 kaJulayi, 1944. Wayeyi-CEO ye-Abercrombie & Fitch de kwaba ngo-2014, kwaye wayenoxanduva lokumisela kwakhona ifemu yempahla kunye nokwakha umfanekiso wayo wegama langoku. UMike Jeffries wasebenzisa ulutsha, isini, kunye nolawulo oluqhelekileyo ukuguqula inkampani engasebenziyo ibe yibhrendi yeedola ezininzi. Kumntu oneminyaka engama-61 ubudala kwi-flip-flops, ayoyikeki.
IAbercrombie kunye neFitch yasekwa ngo-1892, kodwa yatsala nzima ngeminyaka yoo-1980 de UMike Jeffries wathatha njenge CEO . Wanconywa ngokukhula okuphawulekayo kwenkampani yempahla kwiminyaka eyalandelayo. U-Abercrombie kunye noFitch, kwelinye icala, bazingca ngokuzikhethela, eyayiyenye yeempazamo ezininzi zenkampani. UMike wasishiya isikhundla sakhe kwinkampani ngo-2014 emva kothotho lweengxabano.
' Okushushu okuMhlophe: UkuPhakamisa nokuwa kwe-Abercrombie kunye neFitch ,’ a Netflix I-documentary, iphonononga impembelelo yophawu lwakudala kwifashoni kunye nokuhlala kukaMike okunempikiswano njenge-CEO. Ngoko, kuthekani ukuba sifunde okungakumbi ngaye?
Kufuneka Ufunde: Baphi abamangali be ‘Abercrombie & Fitch’ namhlanje?
Ngubani uMike Jeffries kwaye Kwenzeke ntoni kuye?
UMike wazalelwa kwaye wakhulela eLos Angeles, eCalifornia. Waseka uphawu lwempahla egxile kwimpahla yeshishini yabasetyhini emva kokuphumelela isidanga se-master kulawulo lweshishini. UMike wafumana impumelelo emva koko xa wayeqeshwe njenge-CEO ye I-Abercrombie kunye neFitch ngo-1992, nangona ayizange isebenze. Iqumrhu lakhawuleza latshintshela abantu abakwishumi elivisayo nakubantu abadala ngelixa ligxininisa ububodwa. I-Abercrombie kunye neFitch yayidume ngeenzame zayo zentengiso ezixhokonxayo ngelo xesha.
Ngelixa ukuthandwa kwenkampani kusanda, yayikwalawulwa yimiba emininzi. Yasohlwaywa ngo-2002 ngenxa yoko kwakuprintwe kwiintambo zamantombazana akwisikolo esiphakathi. I-Eye Candy kwaye iWink Wink zazijongwa ngokwesini. Yayininzi ye-b--t, uMike waphendula ephendula. Abantu babesityhola ngokuba ngabagxeki yaye sibaphatha ngesini amabhinqa aselula. Kodwa, khawucinge ntoni? Ezo ziseziibhulukhwe zangaphantsi ezintle zamantombazana amancinci, ngokokubona kwam. Kwaye ndiyakholelwa ukuba nabani na otsiba kwiintambo zamantombazana amancinci uyaphambana.
Kamva, kwabakho uqhanqalazo I-Abercrombie kunye neFitch yokuthengiswa kwee-t-shirts nemiyalezo engafanelekanga ebhalwe kuzo. Iqumrhu emva koko lalungisa ityala lenyathelo leklasi eliziswe ngabasebenzi abambalwa ngo-2004. Bacinga ukuba i-Abercrombie & Fitch yayiza kubabela ukusebenza ngasemva kwevenkile. Iqumrhu lalisele lisaziwa ngokuba yi-American yonke, umfanekiso omhlophe.
Kwisikolo ngasinye, kukho abantwana abapholileyo nabathandwayo, kwaye kukho abantwana abangapholanga kangako, uMichael wathi kudliwano-ndlebe luka-2006 malunga nabantu abatyebileyo kunye nabanye ababengabonakali kakuhle. Xa sithetha inyani, silandela abantwana abapholileyo. Sijonge umntwana omhle waseMelika onesimo sengqondo esihle kunye nenani elikhulu labahlobo.
Abantu abaninzi abakho [kwimpahla yethu], kwaye abanakuze benjenjalo. Ngaba sibakhuphela ngaphandle abantu? Ngokuqinisekileyo. Abo bakumashishini anengxaki bazama ukufikelela kuye wonke umntu: omncinci, omdala, utyebileyo, kunye nomncinci. Kodwa ke uyivanila nje. Awumcaphukisi mntu, kodwa awuvuyisi nabani na.
Inzuzo yenkampani yayikwinqanaba lokuwa ekuqaleni kwe2010s. Isimangalo esijikeleze ngaxeshanye senziwa esidlangalaleni uhlobo lwencwadana yabasebenzi benqwelomoya yenqwelomoya yabucala yenkampani, eyayisetyenziswa nguMike rhoqo. Kwakufuneka abasebenzi banxibe I-Abercrombie kunye neFitch iimpahla, kubandakanywa neebhulukhwe zamanqindi, ngokomgaqo-nkqubo.
Yachaza nendlela abafanele baphendule ngayo kwiminqweno kaMike neendwendwe zakhe, kunye namalungiselelo okuhlalisa izinja zakhe. UMike wakhululwa ekubeni ngusihlalo ngoJanuwari 2014, emva kokuba abatyali-mali baye bangonelisekanga.
I-Abercrombie & Fitch ibone iikota ezili-11 ezilandelelanayo zelahleko yokuthengisa ethelekisekayo ekupheleni kwaloo nyaka. UMike uthathe isigqibo sokurhoxa njenge-CEO ngoDisemba. Amanye amashishini efashoni ayesele eqalisile ukubeka uxinzelelo kwishishini, kwaye yayisohlwaywa ngokusilela ukuziqhelanisa nokutshintsha izinto ezithandwa ngabathengi kunye nezinto abazithandayo.
Kwenzeke ntoni kuMike Jeffries kwaye uphi ngoku?
UMike uye wahlala engaziwa oko wemkayo kulo mbutho. Wayedume ngokuthula kakhulu, kwaye akukho nto yaziwayo malunga nobomi bakhe bobuqu. UMike wayetshatile yaye enonyana, kodwa babeqhawule umtshato kudala.
UMike waqalisa ukuthandana UMateyu Smith , ukunxulumana no-Abercrombie & Fitch kunyuse amashiya amaninzi. Indawo yakhe yokugqibela eyaziwayo, ngokolwazi lwethu, yayingenile eOhio , apho ikomkhulu lequmrhu. UMike wayekwangumnini wendlu eManhattan, eNew York, awayithengisa ngo-2016.
