Ukurhoxiswa kwecandelo leVictoria's Secret Angels le nkampani lelona xesha lilungileyo lokukhumbuza abantu ukuba eli kudala likhona kwaye kuphela komhlaba wento engalunganga ngeVictoria's Secret. Le nkampani kudala igxekwa ngokufanelekileyo ngokwenza izambatho ezazenzelwe ukujonga amadoda, zazingabandakanyi ubungakanani, zazifanelekile ngokwenkcubeko , kwaye ngoyaba uluntu lwase transgender kunye namanyathelo abawenzileyo xa kufikwa kumelo.
IVictoria's Secret Fashion Show, eqala ngo-1995 ukuya ku-2018 kwaye inemodeli yeeNgelosi, ibiyinxalenye ephambili yokugxekwa ngokuchasene nenkampani, ekugqibeleni ikhokelela ukurhoxiswa komboniso kwi2019 . Iimodeli zeengelosi ' esandula ukubhengezwa, indawo epheleleyo yenziwe nguVS ngokuhlangeneyo, Iqela labasetyhini-kubandakanya inkwenkwezi yebhola ekhatywayo uMegan Rapinoe, itshantliziyo uPaloma Elsesser, kunye nomlingisi u-Priyanka Chopra Jonas -bazokumela bacebise iMfihlo kaVictoria kwicala elisuka kude kwiingelosi nakwimiboniso yefashoni, kwaye bathathe uphawu ulwalathiso olubandakanyayo ngokubanzi, linyathelo eliya phambili.
Kodwa ikwavakala ngathi yinto encinci emva kwexesha xa kuziwa ekuhlengahlengiseni inkampani ukusuka phezulu kuye ezantsi kumzamo wokuphila kwimakethi yokhuphiswano ye-2021 apho iimveliso ezibandakanya ngakumbi zifumana ukubambeka kunye ne-PR engcono.
Phezulu, ukubonwa kwendoda yinto ebisoloko ibonakala kum xa kujongwa iingxaki malunga neMfihlo yaseVictoria. Ewe, ngamanye amaxesha yayiba malunga nabantu basetyhini abaziva be-sexy kulusu lwabo, kodwa olo lusu lwaludla ngokupakishwa njengefantasy eyenzelwe omnye umntu ngaphandle komthengi kwaye ikhutshelwe ngaphandle ngabom ezininzi Abasetyhini abangakhange balingane nohlobo lwabo lweemigangatho yobuhle, beshiya ngaphandle ubungakanani babafazi, abafazi abadlulayo, abafazi abanemizimba ehamba neenguqu ezinje ngokukhulelwa, nangaphezulu.
Emuva kwi-2018, xa umboniso wefashoni wawuphantsi komlilo, u-Ed Razek, owayesakuba ligosa eliyintloko lentengiso kwinkampani yabazali yaseVictoria's Secret kunye nendoda ephethe icandelo leengelosi zenkampani, Ngeliphandle udliwanondlebe naye Vogue , malunga nokwenza uhlobo olwahlukileyo lomboniso olwalubandakanya bonke , Sizamile ukwenza umabonakude okhethekileyo ngokongeza ubukhulu [ngo-2000]. Akukho mntu wayenomdla kuyo. Okwangoku musa. Esi kufanele ukuba sesinye sezizathu zokuba uFenty nguRihanna, uphawu olubandakanya ubungakanani, esenza kakuhle kwaye kutheni eziva esongelwa ngabo de walandela amagqabantshintshi akhe, Wonke umntu uqhubeka ethetha ngomboniso kaRihanna. Ukuba senze umboniso kaRihanna, siyakube sityholwa ngokungxama ngaphandle kwemibuzo.
Kodwa inye kuphela incam yomkhenkce xa kufikwa kwiMfihlo kaVictoria kwaye kutheni ndibheka ecaleni le nto bayenzayo ngomzamo wokugcina inqanawa ezitshonileyo ethe kratya ngaphandle, ubundlobongela, isini, kunye nobudala obugxothiweyo. nawuphina umntu obhinqileyo owayengachazi ukuba ulutsha kwaye ulungile Kwaye xa ndisithi abafazi, ndiyathetha konke abafazi. Kudliwanondlebe olufanayo noRazek, wathi wayengacingi ukuba abafazi be-transgender mababandakanywe kwi-Angels fashion show (nangona wayelisebenzisa igama elithi transsexourse) kuba yayiyinto entle leyo, kodwa kuyacaca ukuba yayilinganiselwe:
Iyafana ke, kutheni ungenzi ama-50? Kutheni ungenzi ama-60? Kutheni ungenzi 24? Kuyafana, kutheni umboniso wakho ungayenzi le nto? Akufanele ube nabantu abadlulayo kwimiboniso? Hayi. Andiqondi ukuba kufanelekile. Ewe, kutheni? Ngenxa yokuba umboniso uyinto entle. Kukuzonwabisa okhethekileyo kwemizuzu engama-42. Yiyo leyo. Yiyo kuphela yohlobo lwayo emhlabeni, kwaye nayiphi na enye imveliso yefashoni emhlabeni inokuyithatha ngomzuzu, kubandakanya okhuphisana nabo abasiphetheyo. Kwaye basifaka kuthi ngenxa yokuba siyinkokeli.
Ngeendlela ezininzi, uziva ngathi ulibele ukuba uphawu luye lwenza ukuba uninzi lwabasetyhini bazive ngathi bangaphandle hayi nje ngeemveliso kunye nentengiso, kodwa ngasemva kwezigcawu. Ngokwe- INew York Times uphando nabasebenzi abangama-30 abakhoyo nabangaphambili be-Victoria's Secret, inkampani yayiholwa ngamadoda anamandla awakha inkcubeko esekwe kukuziphatha kakubi, ukuxhaphaza, kunye nokuhlukumeza.
URazek watyholwa ngokuzama ukumanga iimodeli, ebacela ukuba bahlale ethangeni lakhe, kwaye uxelwe kwi-2018, echukumisa ingqokelela yemodeli . Uphando luqukumbele ukuba olu hlobo lokuziphatha ngokwesini lwaluyinto eqhelekileyo kwinkampani endaweni yokuba yamkelwe njengengxaki eyayinjalo, kwaye yavumela uRazek ukuba abe nobukrwada ngakumbi ekuziphatheni kwakhe kubafazi awayecinga ukuba babephantsi kolawulo lwakhe.
Oku kukhokelele kwiimodeli zokubonwa njengezintle kuqala kunye nabasetyhini okwesibini. Zazicofwa apho zibonwa njengephupha lokuba amadoda angaya ngaphaya kwamanqatha kwaye abantu basetyhini banqwenele ukufana. Yonke into eyenziweyo yayikukutyumza ubuntu kwaye ngoobani aba bafazi ngamaphiko ejeziy kunye neempahla zangaphantsi ezinqabileyo. Kwaye ukuba ukhalaze malunga noku okanye ukuqhubela phambili kukaRazek ukuya kwiimodeli, kuya kuthiwa udluliselwe ngamathuba, ukudubula, kunye nkqu nomboniso wonyaka ngokuziphindezela .
Eyona nto yayindothusa kakhulu, njengomntu owayehlala ekhuliswa njengowesifazane ozimeleyo, yayiyindlela le yokuziphatha eyayimiliselwe ngayo, utshilo uCasey Crowe Taylor, owayesakuba ngumsebenzi wobudlelwane noluntu eVictoria's Secret owazibonela isimilo sika Mnu. Ngokophando lweNew York Times lwango-2020 . Olu xhatshazo luye lwahlekwa lwamkelwa njengesiqhelo. Kwakuphantse kwafana nokuhlamba ingqondo. Kwaye nabani na ozama ukwenza nantoni na malunga nayo khange ahoywe nje. Bohlwaywa.
Ukugcina konke oku engqondweni, ubuso obutsha beVictoria's Secret bundishiyile ndicinga, Kutheni uRapinoe, uElsesser, kunye noChopra Jonas bebeka iintamo zabo emgceni wenkampani esele itshonile okwethutyana ngenxa yezenzo zayo ezimbi? Ngoku ka INew York Times , URapinoe wayeqinisekile kukuzimisela kwabaphathi begama ukuvuma iimpazamo zabo kunye nembali, kwaye into yokuba indima yakhe ayikhawulelwanga 'kubameli bobuhlobo' obuqhelekileyo, kodwa iyaqhubeka nasekuboneni ngolwimi olusetyenziswa yinkampani, uluhlu lwemveliso ibonelela kwaye ibalisa ngokubeka.
U-Elsesser ukwathe, ngokufanayo INew York Times iqhekeza, ukuba isigqibo sakhe sokujoyina iVictoria's Secret kungenxa yokufuna kwakhe ukwenza utshintsho kwihlabathi liphela. Ngamaqonga anjenge-VS, apho ungena khona kumagumbi okuhlala abo bonke abantu, kulapho wenza khona utshintsho olukhulu. Kwaye u-Elsesser ubona oku njengethuba lakhe lokuvula umnyango kubafazi bazo zonke iintlobo zomzimba, endihle kakhulu kwaye ndiyayiqonda, nangona ndicinga ukuba lihambile kakhulu ixesha lophawu oluye lwangena ezingqondweni zabafazi njengokuba ukuba zangaphantsi emadodeni ngabantu.
I-VS Collective inomsebenzi omkhulu ophambi kwabo oya kuba kummandla woluntu. Kwaye uRazek uphume emfanekisweni- Bemkile kwinkampani kwi2019, kwiintsuku nje ezimbalwa emva kokuba kuqeshwe imodeli yokuqala ye-transgender -Mhlawumbi uVictoria's Secret unethuba lokukhula libe yinto evakalelwa kukuba ibandakanya bonke abafazi kuzo zonke iimilo, ubungakanani, kunye nokuchongwa, kodwa nangona singavuya ngemfihlo kaVictoria yeka ukuba yoyikeka, oko akuthethi ukuba sinomdla ekubuyiseleni kwimeko yesiqhelo xa kukho iibrendi ezenze ngcono esinokuzixhasa endaweni yoko.
Ewe kunjalo, uRazek uhambile, kwaye ukuphelisa lonke uphawu lokuziphatha kakubi ngokwesini, ukungaziphathi kakuhle, kunye nenkcubeko yokuziphindezela kuya kuba kuhle, kodwa loo nto ayitshintshi ukuba konke oku kuvunyelwe ukuba kwenzeke okanye imbali ende yohlobo ngokuzikhukhumeza ukukhuthaza isazisi sokuzikhethela esasifaka abafazi njengeeNgelosi ezenzelwe ukujonga amadoda.
(umfanekiso: Justin Sullivan / Getty)
Ngaba ufuna amanye amabali anje? Yiba ngumbhalisi kwaye uxhase indawo!
-UMary Sue unomgaqo-nkqubo ongqongqo ongavumiyo, kodwa ungaphelelanga apho, ukuthukwa kwabantu nabani na , Intiyo nentetho egonyamelayo. —
