Izolo i-Intanethi (gcina abalandeli be-hardcore baseSanrio-kuyakufuneka ubaxolele abanye) babhabha baba sisiphithiphithi njengoko bekubonakalisiwe Ngu-Hello Kitty umbhali-mbali kudliwanondlebe lwe-LA Times ukuba umlinganiswa odumileyo weSanrio akazukubhekiswa kuye njengekati. Kodwa ke… yintoni yena?
Ukufumana inyaniso, Irocketnews24 Intatheli u-Preston Phro ufikelele kwisebe le-PR le-Sanrio. Emva kwento endiyicingelayo kufuneka ukuba ibe yimizuzu emihlanu yokuncwina okwenziwe ngamanye amaxesha gaijin , ummeli wachaza ngokuzolileyo: Asizange sitsho ukuba wayengumntu. Owu. Kulungile . Ke uligongqo, emva koko.
Ngokuka-Phro, i-PR rep icacisiwe:
Molo Kitty uyi-擬 人 化 (gijinka), isimntwiso okanye i-anthropomorphization. Ngokusisiseko njengeMicky Mouse, ummeli weSanrio wandixelela. Akukho mntu unokuphazama umlinganiswa weDisney kumntu – kodwa kwangaxeshanye akayompuku. Njengomhlobo u-Hello Kitty akangomntu, naye akayona ikati.
Kulungile, hayi, ndibiza ii-shenanigans phaya. UMickey yimpuku. Yena ngu . Kusegameni lakhe, elenzelwe i-chrissakes. Kungenxa yokuba uyakwazi ukuhamba nokuthetha nokunxiba iimpahla kwaye abe ngumhlobo wezinja ngeli xesha ukuba ngumnini izinja akuthethi ukuba kufuneka ube pedantic malunga nokuba zeziphi iintlobo umntu amele.
Ngapha koko, intatheli yaqhubeka ibuza malunga ne enye impikiswano enkulu: ingaba u-Hello Kitty unomlomo. Kwi Udliwanondlebe lwexesha leMagazini ukusukela ngo-2008 , Hello Kitty designer Yuko Yamaguchi uphawule ukuba ikati (cwaka) ayinamlomo ukuze abantu abamjongayo baveze ezabo iimvakalelo ebusweni bakhe, kuba unobuso obungenakuthetha. UKati ubonakala onwabile xa abantu bonwabile. Ukhangeleka elusizi xa bedakumbile. Ngesi sizathu sengqondo, sasicinga ukuba akufuneki aboshwe nakweyiphi na imvakalelo- yiyo loo nto engenamlomo.
Kodwa impendulo esemthethweni evela eSanrio? Khange sitsho Molo Kitty akanamlomo. Akutsaliwe nje.
Kulungile, kulungile… abayi gwenxa. Emva kwayo yonke loo nto, unamlomo omninzi kwikhathuni:
Ke ucinga ukuba sisiNgesi esingakanani, kwaye ingakanani iSanrio ukuzama ukufumana ingqalelo yomntu wonke ngaphambi nje kweminyaka engama-40 uKitty esetyenzisiwe ngobuqili? Nokuba yeyiphi na indlela, uphumle ukhuselekile kulwazi lokuba ngaphandle kokuba ukuthengisa kwaye usebenzisa ukufana kwakhe kwimveliso, ungazityeshela zonke ezi ndlela zokuhlengahlengisa kwaye utolike u-Hello Kitty nangona ukhetha njalo. Ngale ndlela, umzekelo:
Molo Kitty ayiyikati. Molo Kitty nguThixo. Ubakho kuphela kulonwabo lweKati Kitty. Khasa njengamaqhuqhuva amachiza phambi kobuqaqawuli bakhe
-Iibhokhwe zeNtaba (@mountain_goats) Nge-27 ka-Agasti ka-2014
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