I-Kickstarter ibingumdlalo weqela lemidlalo ethembisayo yokuba i-Intanethi ixhase ngokuzimisela. Iqaqobana lemidlalo yevidiyo yakutshanje eye yazama amaphulo e-Kickstarter yimbonakalo yodongwe Isixhobo , iqonga le-cel-shaded Umnqwazi Ngexesha , kunye Ubumnyama obungunaPhakade umlandeli Isithunzi saNaphakade . Ngelixa imidlalo ibonakala ikhazimla kwaye inika umdla, amadoda emva kwayo nganye inayo iimbali zokuziphatha gwenxa kakhulu, okona kubi kakhulu, ukuya emthunzini, okona kulungileyo, isimilo . Ukuba ubuntu benkcubeko ye-pop njengoPaula Deen bafumana ubushushu kwiinjongo zabo kunye nezenzo zabo, kutheni le nto kubonakala ngathi abaphuhlisi bomdlalo bakhululekile? Ngaba kufanelekile? Kwaye ngaphezulu, Ngaba kwamkelekile ngokuziphatha ukuthenga omnye wemidlalo yabo ?
Into yokuqala osenokuzibuza yona yile nto kanye bayenzileyo abaphuhlisi abathathu abafanelwe kukuqwalaselwa. UDoug TenNapel, umphuhlisi ophambili we Isixhobo kunye nomdali we Umbungu womhlaba uJim , Unembali ende yoxinzelelo. Uhlala esenza iintetho zohlanga kwaye wavakalisa izimvo zakhe ngokuchasene nomtshato wesini. Oku kuye kwakhokelela ekubeni abe lelinye lamagama aphikisayo kolu shishino.
TenNapel utshilo malunga nomtshato womtshato wesini esinye kukuba, impikiswano efanayo endinayo ngokuchasene nokuvumela indoda ukuba ithathe inkunkuma kwigumbi lamanenekazi. Kwaye (i-ofisi) efanelekileyo kwisini esinye ayifanelekanga ngokuzenzekelayo kwenye, nokuba indoda ithanda kangakanani ukulahla inkunkuma kwigumbi lamanenekazi. Oku kunokuba luluvo nje, kodwa yenye engamkelekanga ekuhlaleni engamkelekanga, kwaye ngokusisiseko ichaza intlekele ye-PR.
Mna ngokobuqu bendinemincili emangalisayo Umnqwazi Ngexesha , njengoko yayijongeka ngathi izokuphefumla ubomi obutsha kuhlobo lomdlalo endikhule nawo: Iplatifomu ye3D. Ndaye ndavotela ukukhanyisa umdlalo kwiStam. Kodwa ndithe ndakuva ukuba umyili wayo, uJonas Mecha uSlag Kaerlev, wayenembali zokweba umxholo kubazobi, emva koko ubaxele, ubathumelele, kwaye uyile iisayithi zonke Ukuhlambalaza, andinakukwazi ngesazela esilungileyo ukuboleka ngakumbi isihloko.
Umphuhlisi wesithathu onembali efanelekileyo enomthunzi nguDenis Dyack, omnye wabaphuhlisi abakhokelayo Isithunzi saNaphakade . Ngaphambi kokuba asebenze kwiMidlalo ye-Precursor, wakhokelela kwiSilicon Knights, apho wayekhona ixelwe Uliphatha kakubi iqela lakhe kwaye wayenoxanduva lokuwisa inkampani. Kuyavunywa, ezi ngxelo zivela kwimithombo engaziwayo, kwaye ngokungafaniyo needs ezimbini zangaphambili uDyack wenza inqaku idilesi impikiswano yonke eyayimngqongile. Ukusukela ngoko, le vidiyo iye yehliswa kwiYouTube, isinika isizathu esingakumbi sokungabaza isimilo sikaDyack.
Ngaphezulu koko, elinye ilungu le Ngonaphakade iqela, uKenneth McCulloch, waye kutshanje ubanjiwe yokuhambisa iphonografi yabantwana. Nangona wagxothwa ngoko nangoko, oku kuthetha ukuba uManduleli ngaphambili wayenobuntu obuphikisanayo ngexabiso elinye.
Ewe kunjalo, ingxoxo yeenqobo ezisesikweni zokuxhasa imidlalo ngabaphuhlisi abanjengaba kukuba ngelixa bazibeka kwindawo ephambili yokunyusa umdlalo wabo, ayingabo bodwa abasebenza kumdlalo. I-TenNapel, iKaerlev, kunye neDyack onke ngamalungu amaqela ophuhliso-Imidlalo yoVavanyo lwePensile, iiGiya zeSidlo sakusasa, kunye neMidlalo yePrecursor ngokulandelanayo. La amanye amalungu eqela awanayo imbali ebonakalayo yezenzo ezingekho mthethweni, okanye iintlekele ze-PR. Ukuphika ke ezi zinto zisemva kwemidlalo, abasebenza umdlalo onzima inyani ethembekileyo kuba ubuso bomdlalo ayingomntu olungileyo awubonakali ulungile.
Enye ingxoxo evelele abantu abayisebenzisayo ukuxhasa inkxaso yabo kwimidlalo kukuba isiqwenga sobugcisa kufuneka sithathwe ngokwahlukileyo kumdali wayo, okwenzekileyo kweminye imithombo yeendaba. Umzekelo, iifilimu zomlawuli we-Roman Polanski ziyathandwa unanamhla, ngaphandle kwayo yonke loo nto, uyazi, into yokudlwengula. UWalt Disney uhlala etyholwa ngokuchasene nobuhlanga, ukanti abantu basabuthanda oopopayi bakhe. UJack Kerouac wayesaziwa kakhulu ngesini sakhe, kodwa oko akupheli Endleleni Ukusuka ekunconyweni njengodidi lokubhala. Siwuzobela phi umgca phakathi kokuxhasa izenzo zomntu kunye nokuxhasa ubugcisa bakhe?
Umgca ulunge kakhulu, kwaye ke oko kwenza ukuba ube ngumbuzo onzima kakhulu ukuwuphendula. Kodwa xa ujonga indlela ebaluleke ngayo le midlalo kwiwebhu okwangoku, yeyona nto kunzima ukuyityeshela xa ucinga ngayo. Andicingi ukuba ikhona impendulo eqinisekileyo koku, kodwa mna andizicwangcisi ekuthengeni le midlalo kuba - uyayithanda okanye akathandi - ukwenza njalo ixhasa aba bantu ngqo.
Nokuba enye yenzuzo iya kwamanye amalungu eqela lophuhliso, loo nto ayitshintshi into yokuba inegalelo kwimpumelelo yabadali, ukugcina ikhondo labo lomsebenzi lihamba, nangokongezwa kugcinwe emehlweni oluntu apho bane iplagi enkulu yokwenza ingxelo efana naleyo bayenzileyo ngaphambili.
Ngaba ukhe waxhasa nayiphi na le midlalo kwaye wazi malunga nembali yomdali? Ukuba ubeka imali kwenye yeeKickstarters kodwa ungazi, ngaba ubuya kwenza njalo ngoku? Okanye ngaba ubuphikisana nayo nayiphi na into edalwe ngaba mdali kwasekuqaleni? Ndinomdla wokuva ukuba zeziphi iimpendulo ekufuneka zinikelwe ngabanye.
- Abalandeli bakaNintendo baqala intshukumo yokuphelisa ukutshixa kwengingqi
- Ibhokisi yemiyalezo yamangalelwa ngaphezulu UDuke Nukem Ngonaphakade ngabadali kuthotho
- Eyokugibela yethu Icacisa imephu yoyilo lwangaphantsi
