Ngo-1993, iqela lamagcisa kunye nabaphembeleli bangena kwimithombo yeendaba emva kokuba benze imisebenzi kwininzi likaBarbie noGI. Unodoli kaJoe, utshintsha ibhokisi yezwi kwaye ubuyisela oonodoli ezivenkileni. Amantombazana adlala nabafazi bawo abasebatsha uBarbies afumene oonodoli besithi amabinzana afana nempindezelo yeyam kwaye Yitya ukhokelo, iCobra!
Kwividiyo yepropaganda engentla, eyinto entle ngokwenene, iBarbie Liberation Organisation, okanye iBLO, ichaza ukusebenza kwabo kwe-guerilla. Ngelixa umlomo ushukumisela ukuba uthethele i-spokesdoll Teen Talk Barbie, uthetha nathi ngayo: Siliqela lezinto zokudlala zabantwana abavukela iinkampani ezisenzileyo… sijikile kubadali bethu kuba basebenzisa ingqondo yethu abantwana. Basakha ngendlela eqhubela phambili kwiingcinga ezisekwe kwisini. Ezo stereotypes zinefuthe elibi kuphuhliso lwabantwana. Ngelixa sisiva le ngxelo yenjongo, sibona indawo engcolileyo ye-badass ye-Barbie e-striped welding izixhobo zenkululeko yakhe.
Ndinikezele ngelizwi lam kwi-G. UJoe, kuba bafuna ukukhululeka, naye, uBarbie uyaqhubeka. Abafuni ukuthetha yonke loo nto yemfazwe enobundlobongela. Ngoku uthetha lento bendikade ndiyithetha. Kwaye sayisika kwi-GI, eyathi, xa ishukunyiswa, yarhola, Ufuna ukuyokuthenga? Into endiyithandayo apha ingangunodoli weCobra ogqumayo, uKen liphupha elinje! kwaye siya kuze sibe neempahla ezaneleyo?
Ngelo xesha, ukugxekwa kukaBarbie kuqhubela phambili ukunganyaniseki nokujongela phantsi abantu ababhinqileyo kunye namantombazana kwakungeyonto intsha, enkosi, kodwa i-BLO's stunt yanceda ukuqhuba inqaku ekhaya. Ngelixa iingxelo zahlukahlukene malunga nokuba bangaphi oonodoli abafumene utyando lolungiso, njengoko iBLO yayibiza njalo, abanye abantwana baye bavula oonodoli abatshintshileyo ngentsasa yeKrisimesi, kunye neveki yokugubungela iindaba kunye nengxoxo yokubonisa intetho elandelwayo. Ngoku ka Ingxaki entle , isenzo sabangelwa kukukhululwa kukaMattel ngo-1992 kukaBarbie owayethetha nowavakalisa ukuba, iMathematika inzima, nto leyo eyacaphukisa abazali nabafazi.
Umsebenzi we-BLO wawungengowona mzekelo ubalaseleyo wokuxakana kwenkcubeko, iqhinga lokulwa abathengi ukuba baphazamise imithombo yeendaba. Yayiyindlela yokubhengeza eneoyile elungileyo eyayiququzelelwe ukuba iye kwintsholongwane njengayo nantoni na enokwenzeka kwihlabathi lethu le-Intanethi. Njengoko ingxelo entle kaNgxaki ichaza, Oku kwakungazukuba yinto elula, yayiza kuba yinto yemithombo yeendaba, ke icebo lokushicilela elicacisiweyo laqokelelwa. Kunye nayo yonke into yokudlala egcwalisiweyo baphinde babandakanya iphepha lokufundisa, eligcwalisiwe ngamanani eendaba zalapha ekhaya kunye nelizwe, kunye nenombolo ye-voicemail ye-BLO. Umbono yayikukuba abantwana baya kuvula iithoyi zabo, abazali babize iinombolo, kwaye amajelo eendaba ayigubungele.
Kwaye ukuyigubungela imithombo yeendaba iyenzile-ngelixa uninzi lwempendulo kutshintsho lwalulungile kwaye kwavelisa incoko ebalulekileyo malunga nemigaqo yesini efundiswe abantwana besebancinci, bekukho, kunjalo, abo batshintshayo. Njengabantu abasabela ngomsindo ongafanelekanga xa iithagethi ithatha isigqibo sokwenza njalo phelisa uphawu lwento yokudlala esekwe kwisini , New York Times ingxelo ukuba ngo-1993, bambi babekugqala ukungagungqi njengezenzo zobunqolobi nxamnye nabantwana. Ngokuqinisekileyo kuyakuhlala kukhona abangonwabanga xa imigaqo yesini iceliwe mngeni ngokuvulekileyo, esona sizathu sokuba kufuneka babe njalo. Sinemiboniso yokudlala engathathi cala ngakumbi kunye neeBarbies ngemibala eyahlukeneyo, ubukhulu bomzimba kunye nemisebenzi ngenxa yesikhalo sikawonkewonke kunye nemfuno.
Esinye sezizathu zokuba lo msebenzi usebenze, kwaye uhlala ukonwabisa ukubukela ngaphezulu kweminyaka engama-20 kamva-ngelishwa-kukuba sonke sibekeke imeko yentlalo ngendlela yokuba nangoku kuyamangalisa kwaye kuyahlekisa ukuva uBarbie ebhengeza imfazwe kunye ne-GI. UJoe ufuna ukuya kuthenga. Sinezinto ezininzi ezifanayo xa kufikwa kumathoyizi abantwana, nokuba sihambe indlela ende. Ukuba bekukho i-Barbie Liberation Organisation yale mihla, ndingakuvuyela ukuyilwa.
(nge Tumblr , I-Wikipedia , Ingxaki entle , umfanekiso: screengrab)
Ngaba ufuna amanye amabali anje? Yiba ngumbhalisi kwaye uxhase indawo!
-UMary Sue unomgaqo-nkqubo ongqongqo ongavumiyo, kodwa ungaphelelanga apho, ukuthukwa kwabantu nabani na , Intiyo nentetho egonyamelayo. —
