Sonke siyazi malunga neziphumo zeNetflix – isithethe saso senyanga sokupha kunye nokususa, ukubanakho ukusinika inkqubo yoqobo (kwaye emva koko sikhuphe inkqubo leyo yonke ngosuku olunye, esivumela ukuba sibukele-umxholo weentliziyo zethu). Kodwa ngokucacileyo, iNetflix inefuthe elikhulu kubudlelwane bethu kwezi ntsuku kunokuba sinokuqonda-ngokutsho kweNetflix, oko kukuthi.
Kuphononongo olwenziwe yinkonzo yokusasaza, eyavavanya iqela labangaphezulu kwe-1 000 baseMelika abaneminyaka eli-18 ukuya kwengama-39 ubudala, kwabakho iziphumo ezothusayo xa indibano yajika yaya kwiNetflix. Phantse isinye kwisithathu sabo bavavanyiweyo (iipesenti ezingama-27) bathi ukubonisa ukungqinelana yinto ebalulekileyo ekukhetheni iqabane elinokuthandana. Ngelixa i-13% iyonke yathi babethanda ukubuza umntu ngomhla osuselwe ekuthandeni iinkqubo ezifanayo zeTV, isimanga sama-34% samadoda athi aya kulandela umntu ngokulandela izinto ezifanayo kumabonwakude nakwiimuvi.
Kwaye xa izinto ziba nzulu, iNetflix ibuye ifakwe kwi-equation. Ngaphezulu kwe-50% yabo bantu baphononongiweyo abathi ukwabelana ngephasiwedi ye-Netflix yinto ebaluleke kakhulu, ngelixa i-17% ithe banokulinda de babe kungcono Utshatile okanye utshatile ukuze wabelane ngeakhawunti. (Ke ukuba ufuna ukwahlula indleko zenyanga, kuya kufuneka ubeke umsesane kuyo kuqala.) Iipesenti ezingama-72 zezibini zathi zihlala kwaye zibukele into (uqikelele) iNetflix yayiyeyona ndlela ikhethiweyo yokuchitha ubusuku .
Ewe kunjalo, akusoloko kulula ukuqonda ukuba wenzeni kwimeko yokuqhekeka – ngakumbi apho iNetflix ibandakanyekayo. Kwenzeka ntoni xa izinto zingasebenzi kwaye wena ne ex yakho nisabelana nge akhawunti ? Imigca ngokuqinisekileyo iphazamisekile kwimeko leyo.
Isenokuba asilibonanga inqanaba iNetflix enokuthi ibuchaphazele ngayo ubudlelwane bethu- kodwa inyani kukuba inazo, zingcono okanye zimbi.
(nge Forbes )
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