IModCloth ithengisiwe kwiWalmart- kwaye abaThengi babo bayacaphuka

NgoLwesihlanu, umthengisi wefashoni we-indie uModCloth ubhengeze ukuba babenjalo ithengwe yiWalmart . UKUYA umyalezo ovela kuMququzeleli weModCloth USusan Gregg Koger uthe olu tshintsho luya kuvumela inkampani ukuba yandise umyalezo wabo kwaye ifikelele kubantu abaninzi. Wabhala:Oku kuyakusinika izixhobo eziyimfuneko kunye nenkxaso esiyifunayo njengeshishini ukuze sikhule. Ukukhula kusivumela ukuba sifikelele kubantu basetyhini abaninzi, sikhulise uluntu lwethu, kwaye sandise umyalezo wethu.

Ukuthi uninzi lwabathengi beModCloth abonwabanga bekuya kuyibeka kancinci. Umthengisi we-e kwakukudala enconywa njengomkhuthazi wokubandakanya, ukuzikhathalela, kunye noyilo lwe-indie. Ngokwamkela intsebenziswano neWalmart, le nkampani inyanzelise zonke iinkolelo ezazisoloko zibonakala ngathi zibeka phambili. Ukujonga ngokukhawuleza #ingubo NgoMgqibelo kutyhilwe indlela andonwabanga abantu banjalo. Abalandeli bangaphambili baqale ukwabelana uluhlu lwabathengisi abathengisi banokuhlala rhoqo endaweni yoko, kubandakanya ukuthenga ngokuthe ngqo kubaqulunqi abazimeleyo abaphethe isiza.

Kule minyaka ndingumntu othanda iModCloth. Ndazinikezela kwi-brand ngaphezu kwayo nayiphi na enye inkampani okanye impahla endandikhe ndayithenga ebomini bam.

Ukugqiba kwam ikholeji kunye nokungena kwihlabathi elisebenzayo, ndasokola ukufumana iimpahla zaseofisini ezingaziva zindidika okanye indala kakhulu kum. Kwakungathi akukho mntu ukuthengisa iimpahla kum-into engama-20 ukuya kwengama-30 efuna iimpahla ezingaphezulu kwezitolo endizithengileyo kwisikolo samabanga aphakamileyo nakwikholeji, kodwa ndingafuni nokuziva ngathi ndiyidroph Ndaye ndafumana ubunzima emva kwekholeji kwaye ndandingazi nje ukuba ndinxiba njani kwimisebenzi yam yokuqala kwihlabathi lobungcali. Kulapho ndafumana khona iModCloth.

Kuvakala ngathi kuyitshizi, kodwa ukufumana indawo enikezela iimpahla ezivakalayo zenzelwe umntu onjengam inyuse ukuzithemba kwam kwindlela endijonge ngayo. Ndathengisa ngeebhulukhwe zam ezimnyama ezimnyama kunye neejezi ezisisiseko zeelokhwe ezimibalabala kunye neetopu eziqaqambileyo. Ngee-silhouettes ezazincedisana kunye ne-ofisi evunyiweyo, kodwa isitayile esaziva sincinci kwaye sihamba kakuhle, ndaba yi-ModCloth super fan. Ngaphaya kweempahla eziyi-9-5, ndathenga iilokhwe endiza kuzinxiba emitshatweni, iisuti zokudada endiziva ndizithembile kuzo, nayo yonke enye into ukusuka koothayithi neebhutsi ukuya kwizikhafu nezacholo. Ndaye ndacinga ezinye zeelokhwe zabo zomtshato wam, kwaye ndaye ndagqiba ukunxiba ilokhwe yeModCloth kwisidlo sangokuhlwa sokuziqhelanisa. Andifuni nokucinga ngesixa semali endisichithe kwindawo yabo kule minyaka idlulileyo.

Kodwa iModCloth yayingekho malunga neempahla. Indawo yabo ibonelela ngecandelo lamagqabantshintshi, apho abathengi baya kuthumela uphononongo lwempahla kodwa banokhetho lokubandakanya ulwazi malunga nobungakanani, ukuphakama, kunye nezinye izinto ezichaziweyo kunye neefoto. Ndingu-5'2 onemilenze emifutshane, ke ukubanakho ukuskrolela kwaye ufumane abanye abantu ukuphakama kwam abaye bagqabaza ngobude bezinto yayiyinto entsha ngokupheleleyo endingakhange ndikwazi ukuyenza ngaphambili.

Ukwakha kuphononongo lwabo kunye namaqela akwi-Intanethi, inkampani yakhuthaza uluntu ukuba lwamkele kwaye lubhiyozele abasetyhini. Babengabathengisi bokuqala abasayina isibambiso sokuchasa ifoto , Bazama ukumela abafazi babo bonke ubungakanani kuluhlu lwabo kwaye kwintengiso yabo , kwaye wakhanyisa atrans umthengikwibhlog yabo ababa ngamagama enye yeelokhwe zabo.

Njengomntu osebenza kwihlabathi lentengiso, bendihlala ndincoma indlela iModCloth eyakha ngayo isiseko sabathengi abazinikeleyo nababandakanyekayo. Baqulunqa uphawu ngohlobo olucacileyo noluchaziweyo. Kwaye, enyanisweni, yinxalenye yento eyenza ezi ndaba zibe mbi nangakumbi. Abantu baseModCloth banesimo esomeleleyo kakhulu kwisiseko sabathengi, yiyo loo nto ukuthengisa kwabo kunye nokunyusa kusebenza ngokukuko. Nantsi lapho akho ndlela yimbi ukuba iModCloth khange iqonde ukuba icandelo elikhulu lesiseko sabo liya kwenzakala kwaye licaphuke ngale ntshukumo. Ngokucacileyo, bazenzile izibalo, kwaye babekulungele ukwahlula kunye nokulahla inani elikhulu labathengi babo bexesha elide. Ngaphezulu kweminyaka eli-15 le nkampani ibhale ingxelo ebhiyozela kwaye ixhasa abantu basetyhini, kuphela ukuba bathengisele inkampani enembali ende ye ukuthoba isidima kunye nokuphathwa gadalala kwabasetyhini . Ungayichazanga eyokuba iWalmart yonakalisa uluntu lwasekhaya, iqeshe abasebenzi ngabantwana, kwaye kunjalo nje iqela lezinto ezoyikekayo .

Ndibuhlungu ukusho ukuba andisayi kuphinda ndithenge eModCloth, kwaye ndigweba ukusuka kwimpendulo, kubonakala ngathi uninzi lwabathengi babo bexesha elide baya kwenza okufanayo.

(umfanekiso nge Shutterstock / Ifayilishwe )

UbuGcisa boDaryl ngumbhali ohlala ngaphandle kweBoston nomyeni wakhe. Ungamfumana efunda ii-comics, emamele iirekhodi ngendlela ephezulu kakhulu, kwaye efumana umdlalo oqaqambileyo kunye nekati yakhe, iAgent Scully. Mlandele kwi-Instagram @kwivuyilesa kunye ne-Twitter @kwivuyilesa .

-UMary Sue unomgaqo-nkqubo ongqongqo ongavumiyo, kodwa ungaphelelanga apho, ukuthukwa kwabantu nabani na , Intiyo nentetho egonyamelayo. —