Iincakuba zethu ziyathandeka. Lowo ngumgca oqala ubambe ababukeli xa bebukele ividiyo ye Iklabhu yokutsheva ngeDola, Kwaye yinto endingenako ukuyichasa ukuqhubela phambili umququzeleli wenkampani UMike Dubin xa ndathetha naye. Ndiziva ndingalunganga malunga naloo nto. Ngapha koko, iDollar Shave Club ijonge ukuguqula indlela ocheba ngayo ubuso bakho (okanye imilenze, okanye nantoni na oyifunayo) ngohlobo olufanayo lokuphazamiseka kwesiqalo esichaze imboni yezobuchwephesha.
Njengokuqala kokusekwa kwewebhu okuninzi, iklabhu yeDola yokuSheva sele inombono omkhulu. Kodwa eyona nto ibangele ukuba inkampani ibonakale esidlangalaleni yayiyividiyo ehlekisayo eneDubin ejikeleza indawo yokugcina izinto njengoko wayechaza izibonelelo zeklabhu yentsimbi. UDubin, owafunda ukuma kunye nokuphucula i-Upright Citizen's Brigade eNew York, uthe, eli lixesha lokuqala endidibanisa uqeqesho lwam lokuhlekisa kuphawu endalwakhayo.
Kwaye luphawu olunomdla. Nanku ke umongo wayo: Uhlawula umrhumo ophantsi wenyanga kwaye kanye ngenyanga iiradriji zekreyidi ezitsha zisiwe ngqo emnyango. Sinemveliso enkulu kunye nenkqubo enkulu yokuhambisa, utshilo uDubin. Sizama nje ukuzisa loo nto ebantwini. Inkampani ngokuqinisekileyo icinga ukuba banemveliso elungileyo, kwaye ukujonga nje koluhlu lweemveliso zabo kuyaheha. Idola enye, kunye nokuthumela kunye nokuphatha, ikufumana ezintlanu zeekhatriji zenyanga ezimbini. Yiyo i-60 yeekhatriji ngonyaka-ixabiso elihle kakhulu elingenakubethwa.
Nangona inkampani yabo ilususa uluvo lokucheba iintsimbi kunye nempempe, ibonelela ngeekhatriji ezine ezinee-blade ze- $ 6 ngenyanga kwaye i-9 yeedola ngenyanga iyakufumana i-blade ezintathu ezinamacala amathandathu ngenyanga. Kwaye ayisiyixabiso nje eliphantsi, elinamavila ukuba i-Dollar Shave Club iyayilandela-nangona ingumxholo wevidiyo yabo. UDubin uthi abasetyhini bayayithanda kakhulu le modeli ineebhleyidi ezine.
Inkampani ikwazi njani ukubonelela ngale nkonzo ngokuthe ngqo. Ngelixa imvelaphi kaDubin ikwiNtengiso yedijithali, iqabane lakhe kwishishini uMark Levine unamava angaphezulu kweminyaka engama-25 kumava emveliso. U-Levine wayenolwazi lokusebenza nabasasazi baphesheya ukufumana inkampani iincakuba zayo kubavelisi baphesheya. Ke ulibale uGillette nabanye; xa uqengqeleka neDola yokucheba iDola, uziqengqa yonke indlela.
Ewe, oko akuthethi ukuba iDubin kunye nenkampani yakhe benza imfazwe yenkampani enye kunye neenwele zobuso. Singabalandeli beendevu, sithanda iinwele zobuso, utshilo. Ngokunikwa ukufundwa kwethu, ucebise ukuba abanini beebhokhwe abaziigeeky banokuxhamla kwiklabhu yeDola Shave. Ndingathi iincakuba zethu zikulungele ukukrola umda oqinileyo ngeenxa zonke kwezo nwele zobuso.
Oku kubandakanya abo basebenza ngezikipa kwaye bahlala kwizitulo zebhegi; noba yintoni! Waqhubeka, wanyikinya iinwele zobuso.
Nangona uDubin kunye neqabane lakhe babona ngokucacileyo ukuba basebenze nabo, uthi inkampani iqale-njengoko uninzi lusenza-ngomsindo. Ndicinga ukuba umntu ophakathi uphazamisekile lixabiso lamagama eebrendi, utshilo uDubin. Yayiyinto ekwabelwana ngayo phakathi kweDubin neLevine eyaqala yazala umbono wokuqalisa inkampani. Babhanki kolo lonxunguphalo lokwenza ukuba iklabhu yabo yobhaliso yokucheba isuse. Ividiyo yabo ibonwe ngaphezulu kwesihlandlo se-3 sezigidi, kwaye ine-34,000 yokuthandwa, ke mhlawumbi bakwinto ethile.
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