UMatel Uhlaziya uBarbie, Ukhupha iiDolls ngeNdidi ezintathu zoMzimba oMtsha njengenxalenye yeProjekthi enkulu yokuDlula kweDawn

Ukuqala namhlanje, uMattel uza kuthengisa iiBarbies ngeentlobo ezintathu zomzimba ezahlukileyo IBarbie.com ecaleni kwendalo yokuqala, eyenziwe ngoopopayi uBarbie. Oonodoli abasakhasayo, abade nabangqindilili bayilwa njengenxalenye yeprojekthi ebizwa ngokuba yiProjekti Dawn, ekhokelwa ngu-Evelyn Mazzocco, intloko yohlobo lweBarbie.

Ukubandakanywa kweProjekthi Dawn kukhuthazwe ngabathengi ekudala bexhalabile ngefuthe lokungalingani kweedoli zibonisiwe ukuba nabalandeli abancinci. I-brand ikwafuna ukujongana nokwehla kutsha kweentengiso zeBarbie zehlabathi, ngenxa, ubuncinci kwinxalenye, kukuthandwa kweethoyi zikaHasbro zikaElsa.

Inqaku kwiProjekthi Dawn, IXESHA 'U-Eliana Dockterman ucacisa ukuba nangona u-Elsa enokuba ephantse ukuba mhlophe kwaye abhityile njengoBarbie wakudala, istori sakhe somfazi esivela kwifilimu kunye nokwaziwa kwakhe njengomlingiswa kumenza ukuba akhululwe ngokungxolayo kugxeko oluye lwenziwa kuBarbie okoko wadalwa kuqala. IXESHA ubhala,

Kangangokuba uMattel uzame ukumthengisa njengowesifazane, inani elidumileyo likaBarbie lisoloko ligubungele iimpahla zakhe zeshishini. Kwinqanaba lakhe, ungumzimba nje, akungomlingiswa, iseyile apho uluntu lunokuqhuba khona amaxhala alo malunga nomzimba.

Kubazali abajonge ukufumana izandla zabo kwenye yeeBarbies ezintsha ngokukhawuleza, IXESHA licacisa ukuba kuya kufuneka ugqithe eBarbie.com kwaye uthenge oonodoli njengenxalenye yeseti, ubuncinci ukuqala:

Ewe, imizimba eyongezelelweyo iyimpazamo yokuhamba. UMatel uza kuthengisa oonodoli kuphela kwiBarbie.com ekuqaleni ngelixa ethetha-thethana nabathengisi ngendawo yeshelufu eyongezelelweyo ukwenza indawo yemizimba emitsha kunye neempahla zabo ecaleni kweyokuqala. Kukho inani elibonakala lingenasiphelo lendibaniselwano yobume beenwele, iinwele ezisikiweyo kunye nombala, uhlobo lomzimba kunye nethoni yolusu. Kwaye kukho umba wendlela yokupakisha oonodoli. Oomama abaphononongwe kumaqela ekugxilwe kuwo eMattel bavakalise inkxalabo ngokunika oonodoli abatsha kwintombi yabo okanye kumhlobo wentombi yabo. Kuthekani ukuba umama onobuntununtunu ufunda kwisipho sikanodoli ophikisayo uluvo malunga nobunzima bentombi yakhe? UMatel wagqiba kwelokuba athengise oonodoli kwiiseti ukunqanda le ngxaki, kodwa ke kuye kwafuneka ukuba afumanise ukuba ngoobani onodoli abaza kuthengisa kunye ukwenza ulwahlulo kunye nokuthengisa.

IXESHA leProjekti Dawn ikwachaza ukujonga iiseshoni zokujonga oonodoli abatsha apho amantombazana amancinci ekhulula i-curvy Barbie kunye ne-snicker kancinci. Kuyinto engaqhelekanga kakhulu ukuba abantwana babe nokufikelela kwiBarbie enokwenyani yokuba iimilo zomzimba ezintsha zibonwa njengezithandekayo okanye isiqhulo. Kodwa uMazzoco uqinisekile ukuba, xa ukubandakanywa kukaBarbie kuyinto eqhelekileyo, abalandeli bakhe bazakubona zonke iintlobo zomzimba zilingana: Ndenzela zonke izinto abantwana bam abangazithandiyo okanye abangaziqondiyo, ekubaxeleleni ukuba benze umsebenzi wesikolo besitya imifuno yabo, uxelele IXESHA. Oku kuyafana kakhulu. Luxanduva lwam ukuqinisekisa ukuba baquka bonke ebomini babo nokuba ayibhaliseli bona.

Nangona uMattel ngokuqinisekileyo eza kujongana nesabelo sakhe sokugxeka oonodoli abatsha, bobabini abazali kunye nabantwana abaxhasa iyantlukwano entsha kaBarbie kunye nabo bangekhoyo, ndicinga ukuba kulungile ukuba uMazzoco kunye neqela lakhe bacingisise ngomyalezo othunyelwa kuwo abantwana.

Ayisiyobaxa into yokuba ndiyakholelwa ukuba bendizokonwaba kakhulu kunye nomzimba wam njengentombazana encinci ukuba oonodoli endibachithe ixesha lam elininzi ndikhululekile ukudlala nabo bebefana nam, abahlobo bam, okanye nabaphi na abafazi namantombazana ebomini bam. Kwincopho yokuthanda kwam, uBarbie wayengumfuziselo wobuhle kunye nempumelelo kum, kwaye ibinokuba nefuthe elinamandla kum ukuba uthando, ulonwabo, kunye nobufazi kwakujongeka nje kancinci njengomntu. umfazi.

Kukwafanelekile ukuba uqaphele ukuba uBarbie uhlala, kumndilili weedola ezili-10 ngonodoli, into yokudlala efikelelekayo. Nangona ngoku iindidi ezintsha zomzimba ziya kufumaneka kuphela kwiiseti, kuyachulumancisa ukucinga ukuba, kungekudala, enye yezona ntengiso zifikelelekayo kwintengiso nazo ziya kubandakanya ngokufanelekileyo. Abazali akufuneki babhatale ngaphezulu ukubanako komzimba, kwaye, ukuba aba nodoli baphumelele njengeeprojekthi zeMazzoco, abazukufuneka.

Ucinga ntoni ngolu tshintsho, gang?

-Ndicela uqaphele umgaqo-nkqubo kaMary Sue wokuphawula ngokubanzi.

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