Ndingabagalela nje ubumnandi obaphukileyo nobulihlazo beemvuthu zetshiphu emlonyeni wam ngoxolo ? Imveliso entsha yesini ngokungeyomfuneko yile lady-Dorito, ilandela isithethe sebhiya, iincakuba , iipeni zamanenekazi, kunye nezinye iimveliso ezingayiqondiyo indlela abasetyhini abanokonwabela ngayo ukutya okanye ukuqhuba izinto ezisetyenziswa ngamadoda nazo zididekile kwaye zinqabile izandla zamanenekazi . I-chip enobubele benenekazi eDoritos iya kuba ncinane ngobukhulu, yenze ingxolo encinci, kwaye ize nepakethi eyilelwe ngokukodwa ukuba ilingane ngaphakathi kwesikhwama.
U-Indra Nooyi wePepsiCo, ongumnini weDoritos, uthe:
Xa usitya engxoweni eguqukayo-enye yeebhegi zethu zenkonzo eyodwa-ngakumbi njengoko ujonga uninzi lwabafana abancinci besitya iichips, bayazithanda iiDoritos zabo, kwaye bayayikhotha iminwe yabo ngovuyo olukhulu, kwaye xa befika emazantsi engxowa bagalela amaqhekeza amancinci emlonyeni, kuba abafuni kulahla incasa yencasa, kunye neetshiphusi ezaphukileyo emazantsi… Abasetyhini bangathanda ukwenza okufanayo, kodwa abayenzi. Abathandi ukuqunjelwa phezulu kakhulu esidlangalaleni. Kwaye abayikhothi iminwe yabo ngesisa kwaye abayithandi ukugalela amaqhekeza amancinci aphukileyo kunye nencasa emlonyeni wabo.
Ngoku, into ekucaphukisayo kwezi Doritos zintsha kukuba kukho iimeko apho ukuzola, ibhegi encinci inokuba luncedo: mhlawumbi ukwindawo yemidlalo bhanyabhanya kwaye ufuna ukukucingela ukutya kwakho, okanye ufuna isahlulo esincinci, okanye wena izibane zokuhamba — kodwa akukho nanye kuloo nto kufuneka ibe isini njengentokazi. Nangona le nto iyimveliso ehlekisayo kwaye ehlekisayo, iphinda ivelise imibono esele ivunyelwe ukuba ithathe indawo kwaye yenze ingxolo. Ngokubanzi, abantu basetyhini babonwa njengabantu abathethayo nabanengxolo ngakumbi kunamadoda, nangona Uphando lubonisa ukuba ayinyani kwaphela .
Abasetyhini abakhuthazwa ukuba bathethe; bafundiswa ukulungiselela abanye nokubeka phambili abanye ukuya kuthi ga kwinqanaba lokuba asivunyelwanga nokuba sonwabele ibhegi yeetshipsi ezijiyayo ? Ngaba asinakho nokufumana amashwamshwam ngaphandle kokuba uluntu lusivalile ngolunye uhlobo olungasasebenziyo nolunencasa?
Ndixoleleni ngelixa nditya ngomsindo ipakethi yesayizi yeetshipsi kuqhanqalazo.
(nge Ezizimeleyo , umfanekiso: Shuttershock / UAlan Poulson ufota )
