Ifashoni yeGeek inokuba yintsimi ekhohlisayo yokuhamba. Kukho umgca ococekileyo phakathi kwento evumela ukuba iflegi yakho ye-fandom ibhabhe kwaye nayo iyasebenza ngaphakathi, yithi, useto lweshishini oluqhelekileyo. Kukho izinto eziphambili ezinje ngeLizwe lakhe elenza amanyathelo okwenza ukuba izinto zegeek zibe zefashoni kwaye zifikeleleke, kodwa zininzi iimveliso ze-indie ezenza indlela yazo kwihlabathi lefashoni.
Phakathi kwabo kukho i-stellar Jordan Ellis, umseki weJordandené. Ukuba ujonga into ecekeceke kodwa enesitayile, iihempe kunye neetanki zika-Ellis zezona ndlela zilungileyo zokunxiba icala lakho le-geeky ngokuzingca xa i-cosplay epheleleyo izakuba yinto encinci.
Ihempe zika-Ellis, ihempe, kunye neetanki zonke zinebinzana elisuka kumnyhadala wenkcubeko ye-pop, njengo-Hee mfo omkhulu, ilanga liyehla UTr Ragnarok , Ndihambele kude UMoana , okanye kwaNolite te bastardes carborumdum ukusuka Ibali lesicakakazi . Kutshanje, uye wasungula iphephancwadi ukuze abophe uphawu lakhe, elibizwa ngokuba yiSartorial Geek; ngokuyimfuneko, yimagazini yabafazi be-geeky ukuba bahlangane kunye kwaye babelane ngeminqweno yabo, ukusuka kwi-cosplay ukuya kwi-STEM nayo yonke into ephakathi.
Umbono emva kukaJordandené yayikukuyila iimveliso eziyilwe kakuhle, ezobufazi kunye neemveliso zegeeky. Ngokusebenzisa inkampani yethu yokunxiba, safumana ezinye iikona ezininzi zoluntu lwe-geeky esasizithanda, kodwa asikhange sifumane ndlela yokuzibandakanya kuhlobo olunye, utshilo uEllis kudliwanondlebe olwenziwe nge-imeyile. I-Sartorial Geek yayiyindlela yethu yokuzisa onke amalungu oluntu lwe-nerdy kunye. Sifuna ukudibanisa abalandeli ngeempawu ezipholileyo abaza kuzithanda, basebenze nazo zonke iindidi zababhali kunye namagcisa, sincokole malunga neenkqubo zethu esizithandayo zeTV, susa imfashini kwinkcubeko ye pop, sihlangane kwiminyhadala yasekuhlaleni, kwaye sibhiyozele zonke iintlobo zempumelelo kwi-nerdy ekuhlaleni.
U-Ellis udala imeko ebandakanyayo yabafazi be-geeky nabo. Amaxesha amaninzi, iimodeli zakhe ayingobantu ababhityileyo nje kuphela, abanomzimba omhlophe, abamhlophe; Ihempe zakhe ziyilelwe ukuba zinxitywe ngabo bonke abantu basetyhini ukuze baphindaphinde amacala abo e-nerdier. Udale indawo yokuhlala yabasetyhini ukuba babelane ngeminqweno yabo evulelekileyo kuwo onke amalungu oluntu, hayi abo banelungelo lokungunda.
Iibhegi zamabhinqa zinendlela yezixhobo ngoku kunokuba ndicinga ukuba besikhe sanakho ngaphambili, kodwa oko akuthethi ukuba asifuni ngaphezulu! IJordandené yindawo onokuyisebenzisa xa ubhinqileyo, ubumnandi, kunye neehempe onokuzinxiba kubomi bakho bemihla ngemihla, utshilo u-Ellis. I-Sartorial Geek yindawo ebandakanya bonke abantu apho abantu banokuthetha ngezinto abazithandayo, banxibelelane nabanye abalandeli, kwaye bafumane malunga nenkcubeko ye-nerd yamva nje. Uninzi lwethu lukhule ngaphandle kokuba neempawu okanye iindawo esinokuthi sinxibelelane nazo okanye apho siziva ngathi singabethu, kwaye sinethemba lokutshintsha loo nto kunye noJordandené kunye neThe Sartorial Geek!
U-Ellis usebenzisa iindlela ezizinzileyo ekwenzeni iimveliso zakhe, nto leyo ebalulekileyo kuye:
Ndiyayicaphukela imbono yokuvelisa into eyinkcitho. Sizama ukwenza kuphela izinto abantu abaya kuzithanda kwaye bazonwabele kwaye bazenze ngendlela ye-eco-friendly. Sigcina ukupakisha kwethu okongezelelekileyo ubuncinci kwaye sisebenzisa eyona nkqubo ye-eco-friendly yokuprinta esaziyo. Mhlawumbi inkampani yethu inokuba yinzuzo ngakumbi ukuba besinokwenza izigqibo ezahlukeneyo kule ndawo kodwa, kuthi, ukuba nenkampani engagxili kuzinzo akufuneki nakukwenza.
U-Ellis ubambisene neQuirk Books ukwenza ukuthengiswa kuka-Ashley Poston IGeekerella (into endathi ndakuyifumana ihempe eGeek Girl Con kulo nyaka uphelileyo, ndenza umdaniso we-fangirl umdaniso onentloni), kodwa unamaphupha okusebenzisana nezinye iimveliso ukwenza ukuthengisa. Okwangoku iphupha lam lokugqibela kukuzibandakanya nabadali kwiiMifanekiso ezihlekisayo. Ndiyayithanda le brand kakhulu kwaye ndinemibono emininzi kwimveliso epholileyo esinokuthi siyenze kunye!
Okwangoku, u-Ellis uqhuba iKickstarter yokukhankasela inkxaso-mali kwimiba ezayo ye-Sartorial Geek. Imivuzo ibandakanya ushicilelo kunye nePDF iinguqulelo zemagazini, kunye nenye yeehempe zabo kunye nezinye izinto zokuzonwabisa. Uthe ngephulo,
Siyazingca ngokwenyani ukuba sikwazile ukuzixhasa ngemali imiba emibini yokuqala yemagazini iThe Sartorial Geek, kwaye sicinga ukuba iKickstarter yindawo efanelekileyo yokuphehlelela umba wesithathu! Ngenxa yokuba siqala nje kwaye sifuna ukuqiniseka ukuba sihlala sihlawula abo banegalelo kuqala, asinazo izixhobo ezininzi ezongezelelweyo okwangoku zokukhulisa ukufundwa kwethu. Sicinga ukuba eli phephancwadi lilungele nabani na ovuyela izinto ze-geeky, kwaye siyavuya ukusasaza igama kunye nomkhankaso wethu weKickstarter!
Ihempe zikaEllis zezi iyafumaneka apha, kwaye ungayijonga iKickstarter yabo ngale khonkco . Ukuba ungumtsalane wamashishini akhokelwa ngabasetyhini kunye nefashoni entle ye-geek, jonga ivenkile ngaphandle okanye uxhase imagazini, kuba ukuxhasa amashishini amabi ekhokelwa ngabasetyhini yeyona ndlela yokuqinisekisa ukuba sinamazwi ababhinqileyo abaninzi kwesi sithuba.
(imifanekiso: Jordan Ellis)
