Njani iMarvel, DC, kunye neMfazwe yeNkwenkwezi ezinokuLuthintela ukukhathala kweFranchise

Umjelo kwindlela esisebenzisa ngayo ukonwaba uyatshintsha, kodwa ukonwatyiswa ngokwako kubonakala ngathi kuya kuhlala kuyinto entle okwethutyana, ubuncinci ngokwamkelwa kwegama, ngamagama amakhulu afana neMarvel, Star Wars, DC, kunye nezinye izinto ezilawulayo. . Kodwa amaxesha amaninzi kuxa izinto zibonakala ngathi zinkulu kakhulu ukuba zingaphumeleli ezenzayo. Ke singenza njani ukuba ii-franchise zethu esizithandayo zenkcubeko zigcine izinto ziqengqeleka ngaphandle kokuhla kumgangatho okanye ukukhula nje okutsha?

Ii-2020s zihlala zivakalelwa ngokungathi ziya kungenisa ixesha elitsha lolonwabo. Ngaphambi kokuba ubhubhane uhlasele kwaye utshintshe iindlela zokufikelela kwimidiya, sasinonyaka wokuphela kwebhanari yokuphela kwi-2019, ukusuka kokuthandwa Imidlalo yeethrone kwaye Idabi leenkwenkwezi kwi Ummangaliso weCinematic Universe nangaphezulu, eziva ngathi ayinakuphikwa. Oku kuya kubonakala kuvula ucango lokuba ii-franchise ezintsha zingene kwaye zithathe indawo kwindawo yenkcubeko ye pop. Kodwa sonke asazi nto ngokwenene iphela kule mihla, kwaye izinto ezinje ngeMarvel zingaphezulu nje kwee-franchise; ziinkampani ezipheleleyo.

Uninzi lwezi zinto zigqibeleleyo zinokuqondwa kraca ukutsala abaphulaphuli kwiiprojekthi zabo ezizayo ezisekwe kwigama kuphela. (Ewe, mhlawumbi akunjalo Imidlalo yeethrone , emva kweSizini 8…) Kodwa njengoko sibonile kwiiprojekthi ezinje nge uharry Potter jikelezela ngaphandle Izilwanyana eziMangalisayo , ukuba nolu hlobo lwamagama amakhulu aluqinisekisi impumelelo engapheliyo. Ihlabathi le-Wizarding laliphezulu kwihlabathi njengenye yezona zinto zibalulekileyo zohlobo lwefantasy olwaludume kakhulu kwii-2000s, kodwa kuza ii-2010s, ii-superheroes zathatha le baton kwaye zagijima nayo. Ngoku ekubeni siqalise ii-2020s, uxinzelelo lukuMarvel noDC ukukhusela uhlobo lwabo lolawulo njengenkcubeko yobukhosi.

INDLELA AMAQHAWE AMAHHALA AHLALA PHEZULU

Xa kuziwa kwiMarvel vs DC kwiiprojekthi ezenziwayo, iMarvel ngokuqinisekileyo iyintshatsheli ngoku. I-MCU ihambile ekusebenzeni kunye nentsalela yabo emva kokuthengisa amalungelo asesikrinini kuninzi lwabalinganiswa babo abaziwayo ukuba babe lelona lizwe likhulu lokuthengisa iifilimu kwihlabathi (kunye nokufumana amalungelo kuninzi lwamaqhawe abo abathandayo emva kokubhengezwa kweDisney kwe20th. I-Fox yeNkulungwane).

Xa usenzile phezulu, nangona kunjalo, ekuphela kwendawo yokuya ezantsi, kwaye iMarvel yenze ukuba ibe phezulu kwiindawo ezininzi. Abagibeli: Umdlalo wokugqibela yayinezibonda ezinkulu kunye neenkwenkwezi ezinkulu, kwaye kwihlabathi liphela yenza imali engaphezulu kwayo nayiphi na imovie ngonaphakade (ayilungelelaniswanga ukunyuka kwamaxabiso, kodwa sisihloko esahlukileyo eso). Ayilulo uhlobo lwento enokuphindaphindwa ngokulula okanye rhoqo.

Ukuze ugcine indawo yayo kwitafile yenkcubeko ye-pop, isitudiyo kuya kufuneka sandise ngaphandle kunokuba siye phezulu. Ixesha lesiphelo seDisney + libanike ithuba elifanelekileyo lokwenza kanye loo nto; Iiprojekthi ezikwifomathi entsha azifane zithelekiswe nezo zahlukile (okanye ukhathazwa zizinto ezikhunjulwayo zexesha lokuqala le-franchise), kwaye kwimeko kaMarvel, bavumela ababukeli ixesha elininzi ngabalinganiswa abathandwa ngabalandeli abangakhange bajolise ikakhulu kuyo nayiphi na imovie.

(Ukuzonwabisa okumangalisayo)

Kukwakho nokutyhala kohlobo olubanzi kuzo zombini iifilimu kunye namacala eDisney + eMarvel Studios. Isigaba sabo se-4 siqala ngokusuka kwesona sikhulu kwimeko yesiqhelo malunga noku Umbono weWandaVision kunye nezinto zayo ze-wacky sitcom. Kamva kulo nyaka, olunye uthotho lweDisney + luza kuthatha izinto ngendlela entsha: Ungathini ukuba? iya kuba lolunye uthotho lwe-anthology olucwangcisiweyo kwindalo yonke ekucingelwa ukuba lubophelele kumxholo webali ohlukeneyo oza kuhamba kwiiprojekthi ezininzi ezizayo ze-MCU (ukuqala ngale ikhankanywe ngasentla Umbono weWandaVision ).

Kwicala lefilimu leMarvel, ezayo I-Shang-Chi kunye neNqaku leeNdawo eziShumi iya kuba nezinto ezithile zobugcisa bemfazwe obudlalayo zibona njengesihloko somlinganiswa esaziwa njenge-Master of Kung-Fu, kunye Ugqirha Strange kwi-Multiverse of Madness Kuthiwa ibandakanya izinto ezoyikisayo ngokungafaniyo nayiphi na iprojekthi ye-MCU (nangona kunjalo Njani eyoyikisayo kuyavunywa ukuba iyaphikiswa).

Isicwangciso seMarvel sokujijisa iingcingo yinto nje ekufanele ukuba bayayenza ngoku. Ngeeprojekthi ezininzi kwidokethi, ngekhe kumangalise ukuba ezinye zingabethi kakuhle njengabaphulaphuli njengabanye, kodwa ukuba bebeya kuthi bade bazame nokushukumisa izinto, ibiya kuba yinto yonke kodwa iqinisekisiwe ukuba ukudinwa kuya kuba betha, ke ubuncinci ngale ndlela bagcina izinto zintsha kwaye zinomdla.

Apho iMarvel inokuphelela ekuweni sisilingo sebhanki kwi-nostalgia yokugcina abalandeli bexesha elide bebuya. Kanye ngexeshana kunokuba kulungile-ngokungathi intetho yokuphindaphindeka kukaSpider-Man ukwenza ukubonakala kwimovie yesithathu ye-MCU ifike kwiziqhamo- kodwa ezinye iifranchise ziye zawela kumgibe wokuhlala ubuyisa abalinganiswa kwaye ujolise kwinkonzo nakwimpumelelo kunokuba ubalise ibali. Lo ngumba osele wenziwe ngawo omnye umrhwebi ophambili weDisney…

IKAMVA LEZIMFAZWE ZENKWELE

Emva kokuba iDisney ithenge uLucasfilm ngasekupheleni kuka-2012, ke umphathi weDisney uBob Iger wayalela ukuba inkampani ikhuphe ifilimu entsha ngonyaka. Olu qheliselo lwaqala ngo-2015 lwaza lwaphela ngo-2019. Kwaye akukho, u-2020 engenanto intsha Idabi leenkwenkwezi Umboniso bhanyabhanya wawungekho ngenxa yobhubhane we-COVID-19; UDisney kunye nesitudiyo baqonda ukuba akukho nto isebenzayo ngaphambili kwaye bagqiba kwelokuba bathathe iminyaka embalwa kwi-franchise kwiscreen esikhulu kwaye bajonge umxholo we-Disney + yohlobo oluthile (elinye ityala lexesha likaDisney lisebenza kakuhle kakhulu uqobo).

2015's Iimfazwe zeNkwenkwezi: Umkhosi uyavusa yayiyimpumelelo enkulu, kodwa i-hype ye-trilogy entsha kunye neefilimu ze-spinoff eziveliswa ngokukhawuleza zenqabile. Ngexesha Ukunyuka kweSkywalker iphume ngo-2019, uMarvel ususwe etroneni Idabi leenkwenkwezi njengomntwana wegolide kaDisney.

Kuninzi ukuthetha malunga nokuba kutheni Idabi leenkwenkwezi yaphulukana nokunqweneleka okuhle eyayikhe yakha ngaphambili, kwaye kuyabonakala ukuba izizathu ezibini eziphambili yayikukuthembela kakhulu kwi-nostalgia kunye nokungabikho kombono odibeneyo kwitrilogy elandelayo. Bayazi ukuba bazakwenza iimuvi ezintathu kuseto olufanayo lwabalinganiswa ukusuka ekuhambeni, kodwa ngasizathu sithile, zacwangciswa nganye nganye, nezikhokelele kumacala amabini ahluke kakhulu kumangeniso amabini okuqala, kunye nefeni -inkonzo evela kwisithathu.

(Disney / uLucasfilm)

Ukwazi oku, akufuneki kumangalise ukuba ezona projekthi zimbini ziqwalaselwe kakuhle zexesha le-Disney's Star Wars ukuza kuthi ga ngoku ziye zaba zimbini zixhomekeke kakhulu kubalinganiswa bexesha elidlulileyo kunye neendaba zamabali: I-Rogue One: Ibali leMfazwe yeNkwenkwezi Kwisikrini esikhulu, kunye UMandalorian KwiDisney +. (Njengoko sonke sisazi, le yokugqibela ibingoyena msasazi uphambili.) Zisaqulathe ukunqwala kwenye Idabi leenkwenkwezi iiprojekthi, kodwa ubukhulu becala zisebenza kakhulu njengezinto zazo.

Idabi leenkwenkwezi Iimuvi zifuna ikhefu okwangoku, ngokungakumbi njengoko zenzile emva kokuba i-prequel trilogy yonakalisa abantu abaninzi kwi-franchise. Ngethamsanqa kuLucasfilm, iDisney ngoku ineqonga labo ababolekisa ngokumangalisayo kumabali amatsha ngendlela eyahlukileyo. Njengokwenza kweMarvel Studios, eyona nto ibheja uLucasfilm ngoku kukusebenzisa i-Disney + kunye nokuvavanya ngezinto ukuze ugcine Idabi leenkwenkwezi franchise entsha.

Ngokukodwa, ezayo Idabi leenkwenkwezi Amabali kufuneka azive emncinci kwaye asondele ngakumbi kunoko sikubonile kwiscreen esikhulu mva nje. Ngoku lixesha lokuba sithandane nabalinganiswa abatsha kwaye ungakhathazeki kakhulu ngokwenza into enkulu. (Ewe, ndinoloyiko malunga nokugxilwa kwii-crossovers nge Mandalorian ispinoffs Umngcipheko weRiphabhlikhi eNtsha kwaye Ahsoka ngokukhawuleza.)

Ngokuphathelele kwimiboniso bhanyabhanya, umdlalo olandelayo ocwangcisiweyo wokukhululwa kweLucasfilm yinto yesihlanu engenasihloko I-Indiana Jones isavenge esimiselwe u-2022, kunye nesilandelayo Idabi leenkwenkwezi imuvi— Iqela elinamandla -Ngoku icwangciselwe u-2023. IDisney iceba ukukhupha I-Avatar kwaye Idabi leenkwenkwezi Iimuvi kwiminyaka etshintshayo, ukuqala nge I-Avatar 2 ngo-2022, ke le franchise yokugqibela iya kuhamba ishedyuli yokukhutshwa kwemidlalo emibini kunye neeprojekthi ezininzi zeDisney + okwangoku.

DC KWI-LIMBO

Ukubuyela kwii-superheroes, i-DC ichithe ishumi leminyaka elidlulileyo okanye izama ukuphinda impumelelo yeMarvel kwiscreen esikhulu. Sonke siyayazi indlela abaqhuba ngayo ngokungxama ukuzama ukukhawulezisa indalo ye-cinematic ukuze babambe iMCU (kwaye ngokwenene, iqabane labo likamabonakude, eliphumelele ngokufanelekileyo malunga naloo nto), kwaye xa oko kungaphumelelanga, Iimuvi ezinempumelelo ngakumbi ezive ngathi yiMarvel-lite kodwa azange zathathe imilingo efanayo.

Uyazi apho icala le-cinema le-DC liye lakhula ngokugqibeleleyo? Xa usenza izinto uMarvel akakwazi. Ngelixa iMarvel Studios iseta ukuze ifake izinto ezilinganiswe nge-R kwi-MCU, okwangoku, zisabonwa ngokubanzi njengezinto ezinophawu losapho olungeyonto yoyikisayo okanye eyoyikisayo kubantwana abaninzi. Kwaye ngelixa yonke into edityanisiweyo iyinxalenye enkulu yempumelelo yabo, kunjalo, ngobume bayo, iyasikhawulela, ukuya kuthi ga kwinqanaba.

(IWarner Bros.)

I-DC yayine-smash hit enkulu Joker , uhlahlo-lwabiwo mali oluncinci, umdlalo weqonga onikwe i-R owenzeka ngaphandle kweDC eyandisiweyo. IBatman izakwenzeka kwindalo eyahlukeneyo kwaye kungoku nje ifumana ihype engaphezulu kwayo nayiphi na iprojekthi ezayo esekwe kwiDCEU. Kwaye ngelixa Iintaka zexhoba Engaqhubi kakuhle kwi-ofisi yebhokisi kwaye yenzekile ngaphakathi kwi-DCEU, i-R-rated wacky comedy yenye yeefilimu ze-DC ezinconywe kakhulu kule minyaka ilishumi idlulileyo.

Ukuba uMarvel ufumene impumelelo ngokudlala ngemithetho yakhe, i-DC inokufumana impumelelo ngokuzithengisa ngokwazo njengenkqubo yokuphikisa ngaphakathi kuhlobo lweencwadi ezihlekisayo kunye nokuphula loo mithetho. Ubuhle bokuma ngokuzimeleyo ngokukodwa kukuba ukusilela kwe-movie akuchaphazeli izicwangciso zekamva zabanye, kwaye ke kulula ukuba isitudiyo okanye i-franchise ibuye umva kuyo.

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Ndiyavuma, ndiyathemba ukuba siza kubona ezinye iifranchise ezitsha zijoyina amaqela amakhulu obuchwephesha kule minyaka imbalwa izayo, kodwa kwangaxeshanye ndifuna ukubona oogogo abangoku beqhubeka nokusibonisa ukuba kutheni bekwazile ukungcwaba iintliziyo zabaninzi. Ukuba ezi franchise zintathu zifuna ukuqhubeka nokulawula, ziya kufuneka zihambe ngentambo encinci yokugcina izinto zintsha ngelixa zigcina ezona zizathu ziphambili zokuba sizithande kangaka. Ngethemba, bayakuzibonakalisa ukuba bayakufikelela kumceli mngeni.

(Umfanekiso obonisiweyo: Ukuzonwabisa kweMarvel, iDisney / iLucasfilm, iWarner Bros.)