Nantsi kutheni wonke umntu ephambene koluThengiso lweeNtengiso lweZembe oluneMinyaka emine

I-Ax Body Spray inesidima esifanelwe kukuthengwa kweyona mibi, eyona ityhefu inkulu malunga neendima zesini kumzamo wokufumana ama-bros aphakathi esikolweni angazazi ngcono ukuba athenge ivumba lawo eligulayo. Kodwa le ntengiso ngokukodwa, egxotha amadoda azama ukuba nobuhlobo nabantu basetyhini ngokucebisa ukuba banee-braids, ibijikeleza kwi-Intanethi ngale ntsasa.

Okokuqala, imvelaphi ethile kwintengiso: Ukuba awukhumbuli wakha wayibona, kungenxa yokuba yayiyinxalenye yephulo laseMexico buyela ngo-2010 kwimveliso eyayibizwa ngokoqobo ngokuba yi-Ax Ex-Friend spray. Iphulo laqala ngebali lika-Esteban, the Ipakethi yokuthengisa ngokuthe ngqo yiSekethe efundwayo , Ukuphakamisa ulwazi malunga nenyani yokuba ubuhlobo yeyona ndlela imbi yokusondela emfazini. Kwakukho i-intanethi eza eMenWithBraids.Mx apho unceda u-Esteban ekugqibeleni oyise uCarla (ick), iintengiso ezinobuso obucekeceke buka-Esteban ezibhasini, kwizipili zokuhlambela, nakwiibhodi zezaziso — nditsho nakwiphakeji ekhethekileyo enamaqhosha aluhlaza ekufuneka usikisile ukuze ufumane kwisitshizi ngaphakathi. Ngokusisiseko, yayiyeyona imbi kakhulu.

Ke kutheni ngesiquphe ifumana ukugxekwa okungaka ngoku? Ngenxa yehobe, yiyo loo nto.

Iminyaka, intengiso ephambili yehobe ibikhomba indlela abafazi aboyikeka ngayo ngemizimba yabo kwaye bezama ukubenza bazive ngenye indlela- kunye nokugxeka ecaleni, banokusebenza ngokuchanekileyo (nokuba sibhale ngokuqinisekileyo malunga Iintengiso zexesha elidlulileyo). Iphulo labo lamva nje, #SpeakBeautiful, ichaza ukuba bangaphi abantu ababhinqileyo abathumela i-tweet malunga nokuba nomzimba ongathandekiyo kwaye bacebise ukuba amagama alungileyo aya kunceda ukulwa lo mkhwa. Abantu abathi yenza I-tweet engathandekiyo inokuthi ixhomekeke kwi-Twitter bot evela kwihobe eya kubaxelela izinto ezintle endaweni yoko.

@HollyElvins #ThethaBuhle . Ingavakala imangalisa kodwa amazwi akho anokunceda ukuzithemba, Holly.

-Phi apho) NgoFebruwari 25, 2015

Kodwa inkampani yabazali behobe, i-Unilever, nayo ivelisa iZembe, kwaye uhanahaniso olubonakalayo lokuxelela abantu basetyhini umhlaba ujolise kakhulu kwinkangeleko yabo ngelixa uxelela namadoda ukuba Ngxatsho kugxilwe kwinkangeleko yabasetyhini ayikabonakali:

Masingakulibali ukuba abantu abenza iHobe benza neZembe. Kodwa, yanno, #ThethaBuhle Logama nje ithengisa isepha. pic.twitter.com/7y6L8FRyQu

-UJustina Ireland (@tehawesomersace) NgoFebruwari 24, 2015

Kufanelekile ukuba uchaze ukuba kule minyaka idlulileyo i-Ax iye yaqala kancinci ukuthambisa ithoni yabo e-gross, edgy, ubuncinci e-United States- Iphulo labo lakutshanje, #KissForPeace , Ngokwenyani ikhuthaza abathathi-nxaxheba ukuba bancamisane ukukhuthaza uxolo lwehlabathi. Kodwa akukho nto iyiphikayo into yokuba isebe lezentengiso lika-Axe linoxanduva lokonzakalisa okuninzi kunokuba lilungile okoko uphawu lwaqala ukunxulumana nokunceda amadoda abekwa kwi-2003-kwaye kubantu abaninzi, kubekho umonakalo omkhulu kakhulu owenziweyo ukuxolela i-Unilever.

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