Namhlanje kwiinkqubo zomthetho eziqondakalayo kodwa ezisola ngokupheleleyo kwi-PR, imicimbi yezomthetho ye-DC Comics yenqabile ukuvumela ikhaka likaSuperman 'S' ukuba lisetyenziswe kwisikhumbuzo somntwana waseToronto obulewe kukungahoywa nokusetyenziswa gadalala.
UJeffrey Baldwin wasweleka ngo-2002 emva kokuba abazali bakhe abakwishumi elivisayo bephulukene nelungelo lokugcina yena kunye nabantakwabo, kwaye babekwa, ngunontlalontle woNcedo lwaBantwana abangamaKatolika, kugcino loomakhulu nootatomkhulu babo, bobabini banetyala lokuxhaphaza abantwana. Iinkcukacha zobomi bukaJeffrey phakathi kokungena kukhathalelo katatomkhulu kunye nokusweleka kwakhe ngaphambi nje kokuba abe neminyaka emithandathu yokuzalwa ziyothusa, kwaye inkqubo yezomthetho yokuzityhila kwinkqubo yenkundla ngoku yolule ngaphezu kokuphindwe kabini kubude bobomi bakhe obufutshane obubuhlungu, ngenxa Izibheno ezininzi zomthetho ngabo babekek 'ityala ngokusweleka kwakhe.
U-Ottowan Todd Boyce, ononyana wakhe wabelana noJeffrey ngomhla wokuzalwa kwakhe, wachukunyiswa libali lakhe kangangokuba wasungula iphulo le-Indiegogo kwangoko kulo nyaka ephakamisa i-36,000 yeedola ukwenza umfanekiso oqingqiweyo kwisikhumbuzo kuJeffrey, ebonisa umxholo wayo kwisinxibo asithandayo saseHalloween: iSuperman iyunifomu. Abazali bakaJeffrey bathetha, kwityala, ngothando lonyana wabo awayenalo ngomlinganiswa.
Imveliso eqingqiweyo yayihamba ngokudada de kwafika ixesha lokufaka isicelo kwi-DC Comics ukufumana imvume yokusebenzisa uphawu lweSuperman. Ukusuka kwiToronto Star :
Usekela-mongameli omkhulu weDC kwishishini nakwimicimbi yezomthetho, u-Amy Genkins, uxelele uBoyce nge-imeyile ukuba ngenxa yezizathu ezahlukeneyo zomthetho, asikwazi ukwamkela isicelo, okanye ezinye iiprojekthi ezininzi ezifanelekileyo ezifanelekileyo eziza kuthi.
I-DC yenqabile ukuphawula.
UBoyce uthi nangona edakumbile sesi sigqibo, unovelwano kwindawo (DC's) yokujonga, ecingela ukuba bangathanda ukuba uphawu lweSuperman alunxulunyaniswa nokuphathwa gadalala kwabantwana. Kusenokwenzeka ukuba i-DC inike amalungelo akhethekileyo okufumana imifanekiso eqingqiweyo esebenzisa ilogo yeSuperman kwenye inkampani (njengoko amalungelo elayisensi kwiindidi ezithile zezinto ahlala ephoswa kunye kuluhlu olude nolwahlukeneyo xa, umzekelo, unikwa into yokudlala okanye ezinye izinto ezithengiswayo. abavelisi, ukwenzela ukunika inkampani inkululeko enkulu yokuza neekhonsepthi zorhwebo), kunye nokuvumela ukusetyenziswa kwayo kwenye indawo kungabonisa ukwaphula ikhontrakthi yeDC. Ngayiphi na indlela, umxholo weComic Publisher Blocks Superman Logo kwiSitampu soMntu oBuleweyo waseToronto Boy akanakulungela uxinzelelo lwegazi kwisebe le-PR le-DC, kwaye kubi kakhulu ukuba inyani yezomthetho ayikho kumatyala afana neli. Nangona kunjalo, mhlawumbi kungangcono ukuba inkampani kungafuneki igwebe ukuba zeziphi izikhumbuzo ezifanele uphawu lwazo kwaye ezingekhoyo.
UBoyce uceba ukubuyisela u-'S 'kwi-logo ngo-'J' ngomfanekiso wobhedu wokugqibela, oqingqwe ngumculi uRuth Abernethy, kwaye unethemba lokuwa ngokutyhilwa. Utshilo u-Abernethy ngesiqwenga: Ngenxa yokuba uJeffrey engenalo elo thuba (lokukhula), siyakhunjuzwa ngezibophelelo zethu. Esi sisikhumbuzo sokuba sonke sinokukhetha ukwenza ngcono kwaye sinyanzelekile ukuba singakuvumeli oku kwenzeke kwakhona.
( I-Toronto Star nge Izixhobo zeComic Book )
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